espite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That's according to a new report from Accenture Interactive, "Out of Home Landlords Venture into Digital Space," which forecasts a new wave of investment in DOOH in coming years.
This week JCDecaux SA announced that it won a new 20-year contract with the City of Chicago in joint venture with Interstate Outdoor Advertising and its sister company, Foster Interstate. The contract calls for JCDecaux and its partners to build and operate 34 large digital billboards and 60 LED display panels along Chicago's busy expressways. The global outdoor advertising company says the contract will generate around $700 million in advertising revenues over this period, making it one of the biggest municipal outdoor ad programs in the U.S.
f the rest of 2013 continues this way, the digital out-of-home business is going to have a busy year. The first full week of the new year saw a flurry of new partnerships and products, including a big custom content advertising push by National Cinemedia for Microsoft, the expansion of Zoom Media's network to include scores of Town Sports International venues up and down the East Coast, and the unveiling of a new pay-per-performance advertising model from SoloHealth, which operates interactive kiosks in health-related retail venues.
Todd Hansen, 49, who served as president of Posterscope USA from 2004-2009, has been sentenced to four months in prison by U.S. District Judge Jed Rakoff after pleading guilty in June 2012 to fraud and conspiracy charges related to his tenure at Posterscope. The court also decreed three years of supervised release, and ordered Hansen to pay restitution of $231,000 and a fine of $173,450.90.
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