With its new Galaxy S III phone hitting the market soon, Samsung is pulling out all the stops in a huge advertising blitz -- including the biggest cinema advertising campaign ever executed, in partnership with National CineMedia.
The Media Behavior Institute's USA TouchPoints has its first trade group member: the Digital Place-based Advertising Association announced this week that it has subscribed to the syndicated service from MBI, which provides advertisers and media companies with insights and data on consumer behavior based on location, activity, social setting and mood, by time of day and day of week.
America's flashiest city is getting even flashier with the deployment of hundreds of new digital displays at Las Vegas-McCarran International Airport's new Terminal No. 3. The rollout consists of 900 large-screen displays from NEC Display Solutions America, which will be used for airline branding and to provide travelers with flight, baggage and gate information and directions.
Healthcare seems to be one of the fastest-growing digital out-of-home verticals, with new networks launching and existing networks expanding all the time. This week SoloHealth, which operates interactive screening kiosks in retail pharmacy locations, announced that it has received approval from the U.S. Food and Drug Administration for its new SoloHealth Station, which provides advertising opportunities in addition to its consumer health functions.
RMG has found a buyer for its digital out-of-home network in cafs, with Friday's announcement that it has been acquired by DigiCast Networks, a division of Brite Media Group.
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