The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, including mobile channels and lobby assets. Not coincidentally, all the excitement comes as they woo advertisers with upfront presentations touting the benefits of sight, sound and motion on the big screen, as well as their new digital channels.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in China is positively "blistering," according to the latest research from PQ Media, which sees Asia's largest country (and the world's second largest economy) driving global DOOH growth in coming years.
Facial recognition technology, which made a big splash a couple years ago but has been slow gaining traction in the U.S., is advancing in Europe. This week Amscreen, which claims to operate Europe's largest digital media network, announced that it is will incorporate facial recognition technology from Quividi into its audience measurement. In addition to tracking engagement, Quividi tech will allow Amscreen to break down audience data by gender, age, date, time and volume.
Clear Channel Airports has installed four "video towers" in the Denver International Airport, the company announced this week. The spectacular displays consist of LED screens measuring 26 feet on the diagonal, mounted in four towers surrounding the airport's "Great Hall" elevator column, and will reach around 50 million passengers per year with advertising as well as useful information about the airport, Denver, and Colorado, according to DIA chief commercial officer John Ackerman.