Even for eye-catching digital signage, it's hard to stand out in Times Square -- the most sign-heavy locale in the United States and perhaps the world. But this week Clear Channel Spectacolor, which -- true to its name -- specializes in spectacular sign displays, broke through the clutter with what appears to be Times Square's first-ever 3D digital sign, promoting Honda's new CR-Z Sport Hybrid coupe.
The Digital Place-based Advertising Association is getting a new president in the person of Susan Danaher, who was formerly president of Reactrix, the innovative but now-defunct company best known for pioneering gesture-based interactive digital displays. Danaher is filling the spot previously occupied by Suzanne LaForgia, who left the top spot at DPAA in June to become executive vice-president for ad sales at RMG Networks; LaForgia continues to serve as the DPAA's treasurer.
Perhaps the best measure of industry maturity is when people start suing each other. By that standard, it seems digital out-of-home video advertising has come of age. Last month brought one of the medium's first major legal slap-fights, with Gas Station TV suing rival Outcast and a former vice-president of sales at NBCU for allegedly stealing trade secrets