This week at the Video Everywhere Summit, the Digital Place-based Advertising Association shared the details of its first multi-network campaign, a pilot program conducted for the Tri-State Ford Dealers in the New York DMA, which generated increased reach and greater efficiency in the complementary TV advertising buy.
Digital billboards are a boon for the outdoor advertising companies who own them, allowing them to display multiple messages, adjust ad creative in mid-campaign, and charge advertising clients by daypart. But that doesn't mean they're necessarily popular with the people who live around them, as a quick survey of local debates over digital signage -- in cities and towns large and small, all around the U.S. -- will demonstrate.
AdSpace Digital Mall Network has formed a partnership with NowThis News, giving the retail digital out-of-home network access to short-form video news content specifically tailored to Millennial consumers. Under the terms of the agreement, content from NowThis News will appear in 200 malls in the AdSpace network across top DMAs, reaching about 24 million viewers per week.
While the digital out-of-home space is always busy, this week transit-based DOOH took center stage with a flurry of new deals and products at home and abroad.