SoloHealth is bringing its SoloHealth Stations -- interactive kiosks that provide users with free health screenings, personalized assessments, and health information, along with advertising, promotions and offers -- to 700 Safeway stores around the country, the company announced this week. The Safeway rollout is scheduled to begin in April.
The Metropolitan Transportation Authority, which operates one of the largest public transportation systems in the world, is bringing digital touch-screen displays to public phone kiosks in the New York City Transit network. The interactive kiosks, most of which are located in NYCT subway stations, will provide users with a variety of information via 47-inch touch-screen displays.
Digital out-of-home and social media go together naturally, especially in settings like sports events, where large audiences frequently consult digital displays to see the score and other game-related information, or watch entertaining content during downtime. Social media content from spectators, shown on digital displays in real time, can increase the audience's sense of community engagement, which is a central part of the enjoyment. With that in mind, Phizzle has unveiled a new product, Broadcaster iX Social, that enables digital signage in sports arenas and other big venues to integrate social media components into digital marketing campaigns.
With their combination of retail, out-of-home signage, and face-to-face socializing, malls are natural venues for near-field communication, and AdSpace is helping 140 malls in its network ride the NFC wave through a partnership with Blue Bite, which builds and operates NFC platforms. The NFC installations, which should be active by April 15, are intended to help boost interaction with AdSpace's network of digital Smart Screens.
While the cost of digital out-of-home hardware has been dropping, it's still too pricey for many smaller businesses -- but that fact may change soon, thanks to RMG Networks, which unveiled a new digital signage product that can turn any ordinary TV into a DOOH display.