It's been a very cinematically automotive week in the world of digital out-of-home video content, with two new deals bringing NASCAR content to movie theaters and movie content to gas stations.
Digital out-of-home video content and advertising is taking flight, literally, with new deals for ad sales representation and in-flight, ad-supported WiFi on two major airlines. Along with extensions of DO-enabled food service in airports, the new deals represent a trend towards DO linked with consumer services in the air travel environment.
Surveying the proliferation of digital signage around New York last week, one could be forgiven for thinking the city had been colonized by visitors from the planet Doohv. Actually it was just Clear Channel Outdoor, for the most part, and they're not just visiting.
To read more articles use the ARCHIVE function on this page.