Spectrio, which specializes in video-based marketing, has chosen Wovenmedia to provide cloud-based video publishing support that will allow Spectrio to create and manage branded video channels for digital out-of-home display nationwide, including place-based networks reaching audiences in healthcare, automobile, and quick-service-food venues.
OnCampus Media has partnered with Barnes & Noble College Marketing to create a digital TV network consisting of over 800 screens at 400 Barnes & Noble locations at colleges and universities around the country.
Well, thank goodness for that: urination-based digital out-of-home media got a vote of confidence with the announcement that Captive Media, a British startup that operates interactive displays linked to urinals in men's restrooms, has raised $700,000 of funding to help expand its network.
Cinema advertising continues to contribute to digital out-of-home's overall growth, with positive third quarter results from National CineMedia, the larger of two dominant cinema advertising networks in the U.S. However, NCM also cautioned that fourth quarter results might not be as strong, reflecting continuing economic uncertainty.