• Kia Premieres Super Bowl Ad In Movie Theaters
    In what National CineMedia is describing as a first for Super Bowl advertising, Kia Motors America has premiered its big Super Bowl spot somewhere other than the Super Bowl -- namely, on NCM's digital network, reaching movie theaters across the country. The 60-second spot, "Drive the Dream," will premiere on 18,000 screens nationwide on Feb. 2 as part of NCM's "First Look" pre-show package of entertainment and advertising.
  • More DOOH Companies Tap Intel for Measurement
    This week InWindow Outdoor announced a pilot program to create fixed "experience stations" in malls and hotel locations nationwide. The stations, which were created in partnership with Intel, are free-standing, seven-foot-tall interactive kiosks that will enable InWindow to develop a variety of "immersive" brand experiences, including gesture interaction, multi-touch screens and near -field-communication capabilities.
  • Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content
    Audience measurement for digital out-of-home is arguably advancing faster than for any other medium, thanks to technologies that allow DOOH displays to recognize key demographic characteristics and track the degree of engagement among viewers.
  • Cinema Advertising Helps Boost Super Bowl Ad ROI
    Showing a Super Bowl ad to cinema audiences results in significantly increased ROI, according to a survey of viewers conducted after last year's Super Bowl by Lieberman Research on behalf of national cinema advertising company Screenvision.