A new report from Juniper Research forecasts big increases in electronic payments via mobile devices -- and that's good news above all for the burgeoning digital out-of-home medium, which stands to be the prime beneficiary of the accompanying increase in place-based marketing.
If you were so moved by "Avatar" that you want to run away and join the Na'vi, or you just fancy being blue, you should check out the new interactive, digital out-of-home installation from Fox Studios and InWindow Outdoor, together with Zenith Media, to promote the upcoming DVD and Blue-ray release of "Avatar" at The Grove mall in Los Angeles. Even if you're not a fan, the promotional stunt is a pretty compelling example of new and emerging capabilities in the DO arena.
It's that time of year, when the days get longer, the sun shines brighter, and a young person's thoughts naturally turn to digital out-of-home advertising. MediaPost's Digital Out-of-Home Forum is coming up on May 13 (check it out here ) -- with panels on nifty topics like measurement with mobile devices and billboards that use facial recognition software, and of course an awards ceremony and dinner to recognize the pioneers and innovators who are driving the creative expansion of this burgeoning medium.