Moviegoers will be getting a new pre-show content experience, thanks to a partnership between Screenvision and Reelzchannel: "TV About Movies," the companies announced this week. The deal will incorporate Reelz original programming into the Screenvision pre-show package of branded entertainment and advertising at theaters nationwide.
Air travelers are a highly desirable audience for advertisers, but airports don't always make it easy to reach them. That's the message I take away from two separate studies on air travelers and out-of-home advertising -- one conducted by Scarborough for Clear Channel Airports, the other by Opinion Research Corporation for NCR Corp., a provider of airline and airport self-service, retail, wayfinding and mobile solutions.
RMG Networks will have two fewer digital out-of-home networks to its name once it completes a planned divestiture of some big assets -- its Fitness network and NYTimes.com network. The sale of these two networks will allow the company to focus on its other DOOH networks, which reach businesspeople as they travel -- including displays in airplanes, airport lounges, taxis, Amtrak trains, and elsewhere -- according to the DailyDOOH blog.
Screenvision, one of two leading cinema advertising companies, is bringing together the silver screen with its smaller, mobile cousins in The Limelight, a new pre-show package of advertising and entertainment whose "two-screen" configuration combines mobile interactivity with the impact of ads seen in movie theaters.