JCDecaux's airport division has unveiled what is technically known, in industry parlance, as a "big motherscratcher" of a digital billboard at JFK International Airport's Terminal 8, which you will most assuredly be unable to miss if you fly American or American Eagle (or Air Berlin, Air Brussels, Royal Jordanian or Finnair).
While digital billboards still face plenty of opposition in some locales, their advocates have one argument that can't be denied. Digital signage is an effective tool for communicating with the public during emergencies, like the Boston Marathon attack and the law enforcement manhunt that followed, as well as missing persons cases and major weather events.
NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, but then decelerated markedly in the second half of the year, according to the latest "Global Digital Out-of-Home Media Forecast 2013-17" from PQ Media. Happily, the growth rate appears to be picking up again in 2013, although PQ Media notes there are still a number of hurdles to be overcome.
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