National CineMedia, one of two dominant cinema advertising networks in the U.S., saw total revenues increase 3.1% from $435.4 million in 2011 to $448.8 million in 2012, the company reported this week.
Well, this brings a whole new meaning to "statuesque": to promote Sports Illustrated's 2013 Swimsuit Edition, the magazine teamed up with Lexus and Pearl Media to project massive 3D images of all 17 of this year's swimsuit models on the side of the Caesar's Palace Hotel and Casino in Las Vegas on Wednesday of this week.
Outcast, one of several digital out-of-home networks targeting drivers at the gas pump, has struck a deal with ABC Entertainment giving it access to a variety of ABC content, including custom clips of "Jimmy Kimmel Live," "The View," and "The Chew."
A number of big advertisers are choosing to debut their Super Bowl ads before the game -- but not on TV. Kia Motors America, Taco Bell, and E*Trade are all turning to cinema advertising to preview their Super Bowl spots; meanwhile, CBS is using a cinema ad spot to create buzz for its Super Bowl ad for "Two Broke Girls." All the ads are appearing as part of NCM Media Networks' FirstLook pre-show package of entertainment and advertising, where they are being highlighted in a special "Big Game Ad Showcase."
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