CNN Airport Network is bolstering its programming lineup with new sports and entertainment offerings, the digital out-of-home network announced this week. CNN Airport's new offerings include three- and four-minute clips from "Conan," the TBS talk show hosted by Conan O'Brien, as well as full-length segments from HBO's "Real Sports With Byrant Gumbel," including program introductions hosted by Gumbel.
San Francisco International Airport has selected Clear Channel Airports to create a digital out-of-home network combining art with information and advertising. CCA, a division of Clear Channel Outdoor, will create displays for "ambient digital art" highlighting San Francisco's historical role as the Gateway to the Pacific.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH's unique qualities are wasting some $2.3 billion per year, according to a new study from Clear Channel Outdoor, which looked at DOOH campaigns to see how many of them are leveraging features like motion, interactivity, and the ability to deliver content in real time.
Bus shelters in Canada's second-largest city are about to get interactive, thanks to a deal between Quebecor Media and the Socit de transport de Montreal, the city's transportation agency, calling for the installation of digital displays equipped with gesture recognition technology at 40 new bus shelters across the Island of Montreal.
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