SoloHealth, which operates a network of interactive kiosks in retail locations, said it has been selected by Blue Cross and Blue Shield of Georgia to help the insurer engage with current customers and acquire new ones.
CNN Airport Network is bolstering its programming lineup with new sports and entertainment offerings, the digital out-of-home network announced this week. CNN Airport's new offerings include three- and four-minute clips from "Conan," the TBS talk show hosted by Conan O'Brien, as well as full-length segments from HBO's "Real Sports With Byrant Gumbel," including program introductions hosted by Gumbel.
San Francisco International Airport has selected Clear Channel Airports to create a digital out-of-home network combining art with information and advertising. CCA, a division of Clear Channel Outdoor, will create displays for "ambient digital art" highlighting San Francisco's historical role as the Gateway to the Pacific.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH's unique qualities are wasting some $2.3 billion per year, according to a new study from Clear Channel Outdoor, which looked at DOOH campaigns to see how many of them are leveraging features like motion, interactivity, and the ability to deliver content in real time.
Bus shelters in Canada's second-largest city are about to get interactive, thanks to a deal between Quebecor Media and the Socit de transport de Montreal, the city's transportation agency, calling for the installation of digital displays equipped with gesture recognition technology at 40 new bus shelters across the Island of Montreal.
JCDecaux's airport division has unveiled what is technically known, in industry parlance, as a "big motherscratcher" of a digital billboard at JFK International Airport's Terminal 8, which you will most assuredly be unable to miss if you fly American or American Eagle (or Air Berlin, Air Brussels, Royal Jordanian or Finnair).
While digital billboards still face plenty of opposition in some locales, their advocates have one argument that can't be denied. Digital signage is an effective tool for communicating with the public during emergencies, like the Boston Marathon attack and the law enforcement manhunt that followed, as well as missing persons cases and major weather events.
NCM is gearing up to launch FirstLook Sync, a new mobile app that allows moviegoers to interact with advertising and other content from the big screen using their smartphones.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, but then decelerated markedly in the second half of the year, according to the latest "Global Digital Out-of-Home Media Forecast 2013-17" from PQ Media. Happily, the growth rate appears to be picking up again in 2013, although PQ Media notes there are still a number of hurdles to be overcome.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, including mobile channels and lobby assets. Not coincidentally, all the excitement comes as they woo advertisers with upfront presentations touting the benefits of sight, sound and motion on the big screen, as well as their new digital channels.