• Less Is More
    Three-word headers are email's sweet spot now, and most will be opened on a mobile device. The copy sweet spot is down to 50-125 words. Less is always more.
  • Is Video The Missing Email Marketing Link To 50% More Click-Throughs?
    Video will play a bigger role in email marketing this week, experts seem to agree. Some tips: No auto audio -- and make a video speak to consumers, not at them.
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