Ad plays with the idea that rappers sound like they're performing with a mouth filled with peanut butter -- so that's what Ludacris does.
"We know context often influences viewer engagement, and certainly this ad is relevant to the times," said Yan Liu, chief executive officer of TVision.
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend.
One analyst said they will "likely remain a niche category for some time given the lack of customer demand and competing menu priorities."
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potential to ride the brand name to consumer uptake," said data platform CEO.
Experimental short created through AI follows the famed director on his creative journey and will air at two film festivals Campari sponsors.
Apparel spending has come roaring back. But those changes mean fashion-forward shoppers are more open-minded, questioning what their style should be.
Use of in-store clinics for screening, vaccinations, routine visits has been trending up, as supermarkets join the category along with mass merchandisers, drugstores.
PepsiCo will receive $3.3 billion for Tropicana, Naked and other unidentified juice brands -- exactly what it paid for Tropicana's purchase in 1998.
Heinekin USA "grew ahead of the market," driven by "innovations like Dos Equis Ranch Water and Dos Equis Lime and Salt," said CEO.