by Steve Ellwanger on Feb 28, 5:31 PM
Because Molson Coors did not submit evidence supporting the claim that any other light beers "taste like water," NAD recommended that the claim be discontinued.
by Les Luchter on Feb 27, 4:08 PM
Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video 16%, and social 13%.
by Steve Ellwanger on Feb 24, 3:49 PM
FDA less concerned with labels for plant-based alternative "milks," more that consumers understand nutritional differences between alternatives and cow's milk.
by Sarah Mahoney on Feb 23, 2:22 PM
It's an unusual move for the sporting goods retailer as it looks to bolster its expansion into the fast-growing world of outdoor gear.
by Sarah Mahoney on Feb 22, 3:59 PM
NPD Group predicts a year of little growth in the shoe industry as "lines continue to blur across fashion, leisure, and performance."
by Sarah Mahoney on Feb 21, 2:16 PM
The world's largest retailer says sales are strong, as consumers flock to its stores and website for bargains. But it's less optimistic about the year ahead.
by Les Luchter on Feb 20, 11:00 AM
New campaign not only flips the message from bad moments to uplifting ones, but seeks to position Prudential as a financial services brand.
by Sarah Mahoney on Feb 17, 11:30 AM
With the limited-edition iMPOWER collection, the still-transforming department store hopes to dial up its style credibility.
by Steve Ellwanger on Feb 16, 4:13 PM
Competing with Kraft Heinz's own Maxwell House brand, the IHOP offering will also go up against coffees from Dunkin', McCafe and Starbucks.
by Steve Ellwanger on Feb 15, 4:55 PM
Having expanded its in-app advertising offerings with the launch of Uber Journey Ads, Uber Technologies has grown its advertiser base 80% YoY.