Marketing Daily Editions for February 2012
Marketing Daily - Wednesday, Feb. 29, 2012
Audi Touts E-Tron At TED
How Do You Measure Social Media? Return On Influence
1 In 3 Parents Sees IPad As Educational Device
Fidelity Digital Campaign Aims To Provoke Thought
Walmart Beats Target, Retains Slight Price Edge
IAB's Minnium On New Mobile Standards
The ANA Urges ICANN On 'Do Not Sell'
The Greek Gods Runs Video, Recipe Contest
Get Smart! Survey Says...
NFL's Peyton Hillis Stars For Rockin' Refuel
Apple Invites And The Tech World's In A Tizzy
Marketing Daily - Tuesday, Feb. 28, 2012
Mercedes-Benz Focuses On Icons
Tackles, Flowers, and Sex
Forecaster Projects 2.7% 2012 U.S. Ad Growth
Will JCPenney's 'Ellen' Ads Backfire?
IAB Unveils Mobile 'Rising Stars'
Bank Customers Defect Due To Fees, Poor Service
Naylor Tapped For IAB Board
Unilever Inks Measurement Deal With Nielsen
Allstate CMO LaNeve Resigns
Lowes Results Beat Expectations
Jaguar Launches New Global Campaign
Food For Thought: Omega-3 Fatty Acids
RG3 To Grace NCAA 13 Cover
Independent Restaurants Lose 2 Billion Traffic Since '08
Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily - Monday, Feb. 27, 2012
Dunkin' App Creates Video Resumes For Fans
Ram Truck Boosts Country Music Efforts
Fifth Third Bank Focuses On Curiosity
Subaru Taps Nostalgia For The First Car
NASCAR, Advertisers Start Their Engines
Survey: Americans Want To Save Tax Refund
Target Reports Higher Sales, Lower Earnings
USA Basketball Gets New Logo
Focused Data and Intent-Based Targeting
N.Y. Knicks Partner With Maxxis International
Marketers Get Their Nickels' Worth On Oscar Night
Marketing Daily - Friday, Feb. 24, 2012
OMMA Tablet: Prepare For Revolution
Shell Brings Back WINsdays Promo
Krispy Kreme Hits Road To 'Glaze The Nation'
February Auto Sales Portend Good Year
Which Celebrity Spokespeople Do Ladies Love?
Industry Stands To Gain Via Social Media
Who Is Alex Gorsky And Why Is He Leading J&J?
Sears Posts $2.4 Billion Loss
Analytics: The Essential Ace in Every Hand
AT&T To Offer Green Ratings
Marketing Daily - Thursday, Feb. 23, 2012
Nike Gets Razzed For Olympic Hoops Look
Using Social Rewards To Monetize The Social Web
Q&A: Buick Focuses On New Vehicles, Buyers
Men, Women Favor Same On-Premises Vodka Brands
Verizon Targets Young Professionals
Hyundai Hits Oscars With Wes Anderson
Who Needs Emeril? Safeway Launches Chef Search
FDA Panel Recommends Approval Of Fat-Loss Pill
Advertisers Seek Alternatives To Agencies
CEO: Campbell To Leverage Food-Culture Shifts
Women Have Strong Perception Of Axe
Marketing Daily - Wednesday, Feb. 22, 2012
Harley-Davidson Follows The Passion
PR Secrets Revealed
Home Depot Readies for Stronger Spring
Quixote Studios Names Halperin VP, Marketing
Carbonite Encourages Planning For Loss
Survey: Organics Purchasing Picking Up Again
Affection Favors Southwest, Google, Dove
JetBlue, Kaboom Partner For 12th Playground
Marketers Confront Ongoing Data, Metrics Challenges
Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Who Prefers Designer Clothes?
Nissan N.A. Gets New Marcomms Director
Macy's Cause Campaigns Raise $16.7 Million
Creative Recycling Latest NASCAR Green Sponsor
Walmart Results Fail To Excite Analysts
Marketing Daily - Tuesday, Feb. 21, 2012
Pro Sports Solve Social Media Puzzle
McCormick Adds Scent To Annual Report
How to Avoid Social Presbyopia
Ram Truck Goes Country
CMOs Becoming 'Marketing CEO Super-Species'
Harley-Davidson Rides With The Avengers
Cabela's Expands, Rolls Out Smaller-Store Format
Mazda Drives Into Truffula Valley
Consumers Forgoing Pay-TV For Internet Services
Jelly Belly Launches Line Based on Snapple Bevs
It's Post Time, Again
Marketing Daily - Friday, Feb. 17, 2012
Super Bowl Brands: Major Buzz Shifts Since Game
ANA Video: Engagement Means Story Sharing
Arby's Rebounds With Engaging Multiscreen Ad Strategy
Shoot: Cameras Giving Way To Smartphones
At The ANA: Social TV Is 'New Media'
The Limited Spending Big On Spring Ads
Who Reads Books Often?
Pep Boys Statues Hit History Channel
Enjoy Presidents Day
With Toning Sales Down, Skechers Reports Loss
IBooks: A Powerful Presentation Tool
Tyson, Bud Light Team on March Madness Retail Promo
Foxwoods Launches New Campaign
Florida Posts Record Tourism For 2011
Two Breaking Stories Make Privacy Issues Embarrassingly Public
Marketing Daily - Thursday, Feb. 16, 2012
Craft Brewer Presents 'Least Interesting Man'
Toyota Leads In Tight Durability Race
Study: Retailers Flock To Online Marketing
Purina Tells Owners Pets Are 'Great'
Mitsubishi Meets Floods, Blizzards, Ice, Sleet
Who Goes To Bars/Nightclubs?
Ford Puts Sound Studio In Focus
GE's 'What's in the Fridge?' Contest Woos Appliance Fiends
Sprint, NBA Tout E-Cycling
The Marketing Arm Goes Linsane!
Ad Bowl: Going To The Dogs
Tropicana Launches Focus On Less Juice, Higher Margins
P&G Kicks The Pringles Can To Kellogg
Marketing Daily - Wednesday, Feb. 15, 2012
Lexus Launches Curvy Swimsuit Sponsorship
At The Fair: Splurge Toys Are Back
Improvements, Pricing, Promos Drive Pizza Growth
That's Entertainment: Screen Size Doesn't Matter Goes Global With New Effort
Who Buys Fat-Free Food?
Big Data: New Opps For Marketers
Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Avon Posts Loss; Lower Sales
Carl's Jr., Hardee's Serving Cheesecake And Jalapeno
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