Marketing Daily Editions for February 2012
Marketing Daily - Wednesday, Feb. 29, 2012
Audi Touts E-Tron At TED
How Do You Measure Social Media? Return On Influence
1 In 3 Parents Sees IPad As Educational Device
Fidelity Digital Campaign Aims To Provoke Thought
Walmart Beats Target, Retains Slight Price Edge
IAB's Minnium On New Mobile Standards
NFL's Peyton Hillis Stars For Rockin' Refuel
Get Smart! Survey Says...
The ANA Urges ICANN On 'Do Not Sell'
The Greek Gods Runs Video, Recipe Contest
Apple Invites And The Tech World's In A Tizzy
Marketing Daily - Tuesday, Feb. 28, 2012
Mercedes-Benz Focuses On Icons
Tackles, Flowers, and Sex
Forecaster Projects 2.7% 2012 U.S. Ad Growth
Will JCPenney's 'Ellen' Ads Backfire?
IAB Unveils Mobile 'Rising Stars'
Bank Customers Defect Due To Fees, Poor Service
Independent Restaurants Lose 2 Billion Traffic Since '08
RG3 To Grace NCAA 13 Cover
Food For Thought: Omega-3 Fatty Acids
Naylor Tapped For IAB Board
Jaguar Launches New Global Campaign
Lowes Results Beat Expectations
Allstate CMO LaNeve Resigns
Unilever Inks Measurement Deal With Nielsen
Grand Marnier Launches Facebook, Sampling Promo
Marketing Daily - Monday, Feb. 27, 2012
Dunkin' App Creates Video Resumes For Fans
Ram Truck Boosts Country Music Efforts
Fifth Third Bank Focuses On Curiosity
Subaru Taps Nostalgia For The First Car
NASCAR, Advertisers Start Their Engines
Survey: Americans Want To Save Tax Refund
N.Y. Knicks Partner With Maxxis International
Focused Data and Intent-Based Targeting
USA Basketball Gets New Logo
Target Reports Higher Sales, Lower Earnings
Marketers Get Their Nickels' Worth On Oscar Night
Marketing Daily - Friday, Feb. 24, 2012
OMMA Tablet: Prepare For Revolution
Shell Brings Back WINsdays Promo
Krispy Kreme Hits Road To 'Glaze The Nation'
February Auto Sales Portend Good Year
Which Celebrity Spokespeople Do Ladies Love?
Industry Stands To Gain Via Social Media
AT&T To Offer Green Ratings
Analytics: The Essential Ace in Every Hand
Sears Posts $2.4 Billion Loss
Who Is Alex Gorsky And Why Is He Leading J&J?
Marketing Daily - Thursday, Feb. 23, 2012
Nike Gets Razzed For Olympic Hoops Look
Using Social Rewards To Monetize The Social Web
Q&A: Buick Focuses On New Vehicles, Buyers
Men, Women Favor Same On-Premises Vodka Brands
Verizon Targets Young Professionals
Hyundai Hits Oscars With Wes Anderson
CEO: Campbell To Leverage Food-Culture Shifts
Advertisers Seek Alternatives To Agencies
FDA Panel Recommends Approval Of Fat-Loss Pill
Who Needs Emeril? Safeway Launches Chef Search
Women Have Strong Perception Of Axe
Marketing Daily - Wednesday, Feb. 22, 2012
Harley-Davidson Follows The Passion
PR Secrets Revealed
Quixote Studios Names Halperin VP, Marketing
Home Depot Readies for Stronger Spring
Carbonite Encourages Planning For Loss
Survey: Organics Purchasing Picking Up Again
Affection Favors Southwest, Google, Dove
JetBlue, Kaboom Partner For 12th Playground
Marketers Confront Ongoing Data, Metrics Challenges
Nissan N.A. Gets New Marcomms Director
Macy's Cause Campaigns Raise $16.7 Million
Creative Recycling Latest NASCAR Green Sponsor
Walmart Results Fail To Excite Analysts
Who Prefers Designer Clothes?
Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily - Tuesday, Feb. 21, 2012
How to Avoid Social Presbyopia
McCormick Adds Scent To Annual Report
Pro Sports Solve Social Media Puzzle
Ram Truck Goes Country
CMOs Becoming 'Marketing CEO Super-Species'
Harley-Davidson Rides With The Avengers
Cabela's Expands, Rolls Out Smaller-Store Format
Mazda Drives Into Truffula Valley
Jelly Belly Launches Line Based on Snapple Bevs
Consumers Forgoing Pay-TV For Internet Services
It's Post Time, Again
Marketing Daily - Friday, Feb. 17, 2012
Super Bowl Brands: Major Buzz Shifts Since Game
Arby's Rebounds With Engaging Multiscreen Ad Strategy
ANA Video: Engagement Means Story Sharing
Shoot: Cameras Giving Way To Smartphones
At The ANA: Social TV Is 'New Media'
With Toning Sales Down, Skechers Reports Loss
Two Breaking Stories Make Privacy Issues Embarrassingly Public
Florida Posts Record Tourism For 2011
Foxwoods Launches New Campaign
Tyson, Bud Light Team on March Madness Retail Promo
Who Reads Books Often?
Pep Boys Statues Hit History Channel
Enjoy Presidents Day
IBooks: A Powerful Presentation Tool
The Limited Spending Big On Spring Ads
Marketing Daily - Thursday, Feb. 16, 2012
Craft Brewer Presents 'Least Interesting Man'
Toyota Leads In Tight Durability Race
Purina Tells Owners Pets Are 'Great'
Study: Retailers Flock To Online Marketing
Mitsubishi Meets Floods, Blizzards, Ice, Sleet
Tropicana Launches Focus On Less Juice, Higher Margins
Who Goes To Bars/Nightclubs?
Ad Bowl: Going To The Dogs
The Marketing Arm Goes Linsane!
Sprint, NBA Tout E-Cycling
GE's 'What's in the Fridge?' Contest Woos Appliance Fiends
Ford Puts Sound Studio In Focus
P&G Kicks The Pringles Can To Kellogg
Marketing Daily - Wednesday, Feb. 15, 2012
Lexus Launches Curvy Swimsuit Sponsorship
At The Fair: Splurge Toys Are Back
Improvements, Pricing, Promos Drive Pizza Growth
That's Entertainment: Screen Size Doesn't Matter Goes Global With New Effort
Who Buys Fat-Free Food?
Big Data: New Opps For Marketers
Avon Posts Loss; Lower Sales
Carl's Jr., Hardee's Serving Cheesecake And Jalapeno
Digital Maven Bonin Bough Leaving PepsiCo For Kraft
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