MediaDailyNews Editions for 2014
MediaDailyNews - Monday, Sept. 22, 2014
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
C3 Deals Help NBC Win Season
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
A Voyage To Uranus
Unilever Launches Retail Program Around NCAA Football
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
Google To Fund Content For Some Top YouTube Creators
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
LinkedIn Argues It Has Free Speech Right To Email Users' Friends
Time Inc., Newspaper Guild Clash Over Outsourcing
The New Currencies For 21st Century Media
MediaDailyNews - Monday, Sept. 22, 2014
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
C3 Deals Help NBC Win Season
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
LinkedIn Argues It Has Free Speech Right To Email Users' Friends
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
A Voyage To Uranus
Google To Fund Content For Some Top YouTube Creators
Time Inc., Newspaper Guild Clash Over Outsourcing
Unilever Launches Retail Program Around NCAA Football
Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Consumers Like Relatable, Non-Obnoxious CE Ads
The New Currencies For 21st Century Media
MediaDailyNews - Friday, Sept. 19, 2014
Simmons Loses MRC Accreditation, 'Declines' Cited
Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Facebook News Feed Stresses Timeliness, More Trending Stories
Digital Video Views On Rise
Mag Bag: With 'Parade' Buy, Athlon Taps Big Markets
Research: Credible One-Message Ads Work Best
TVGN To Transform Into POP
Breed A Bully, And Guess What? That's What You Get
Titan Wins Seattle-Area Sound Transit Contract
'Wall Street Journal' Pushing Mobile Limits With New App
Attention: Nothing Else Matters
Marketers To NFL: 'Do We Have Your Attention Now?'
MediaDailyNews - Thursday, Sept. 18, 2014
CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
Twitter Expands Audience Targeting Tools
Tribune Publishing Partners With Contend For Native Advertising Deal
Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC
Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Smart TV Gains Momentum
WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
'NYT 'Launches Free Cooking App
WPP Raises Legal Challenge To Losing GBP140m Buying Account To Carat
Gawker Planning For Grand Future
Marketing Business Is Bright Spot For Adobe In Otherwise Cloudy Quarter
Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
MediaDailyNews - Wednesday, Sept. 17, 2014
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
Longer TV Spots May Be Better
CPG Brands Adopting Programmatic, Now Second Behind Retail
IAB Unveils Anti-Fraud Effort, Forms Working Group
TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Cable Slips Faster Than Broadcast In Prime-Time
OTT Faces Challenges, Consumers Stay With Linear TV
Horizon Media, Mercury Media Sign iPredictus Deals
Heart Attack: Clear Channel Uses Meme To Rebrand All Media
Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
Minorities Distrust News Media Depictions
Google Reports Government Data Requests Rising
Videology To Near $300M Revenue In 2014
MediaDailyNews - Tuesday, Sept. 16, 2014
Digital Ad Spend Will Surpass TV By 2017
NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Harsh 'Vibe': Hip-Hop Mag Shuttered, Again
Many Mobile Users Favor TV On Second Screen
Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
'Financial Times' Gets Makeover
FCC Flooded With Net-Neutrality Comments
Hoffman To Exit NBC
SMBs Use Social Media To Promote Business
Al Jazeera Debuts AJ+ App
iPhone 6 Breaks Apple Pre-Sale Record: 4 Million In 24 Hours
ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
How Much Do Marketers Really Need The NFL?
MediaDailyNews - Monday, Sept. 15, 2014
New Internet TV Services Appeal To Trad TV Providers
Programmatic Now 60% Of Brand Video Spending, Study Finds
Flipboard Launches Video Advertising
Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
Google Gives Early-Stage Startups Cloud Credit
Digital First May Sell Newspapers
Comcast To Carry Univision Deportes
Truly Defective: Matthew McConaughey Captured Thinking And Driving
Air Force Aims High With New National Effort
CBS' 'Thursday Night Football' Wins 16M Viewers
The Dawning Age Of "Glance" Media
Bloomberg Killing "Current" Social Network
Apple Hits Sour Note With Direct Marketing Ploy
MediaDailyNews - Friday, Sept. 12, 2014
Dentsu Won't Buy Interpublic or Havas
Facebook To Ask Why People Don't Like Ads
McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
Maxus Taps Jonathan Adams For NA Chief Digital Officer Role
Razorfish's Kathuria Sounds Off About Digital Strategy
360i Appoints 3 Execs To The C-Suite
'Don't Get Your Tech, But LOVE Your Rep'
YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
Younger Demos Favor Live TV
Mag Bag: 'Allrecipes' Magazine To Raise Rate Base
More Pay TV Users Want To Cut Cord
Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Haarlow Joins Centro As VP Media Strategy & Ops, West
Microsoft Wiping Out Nokia Brand Name
Deathwatch: Agency Edition
MediaDailyNews - Thursday, Sept. 11, 2014
CBS Content With Upfront Performance And Current VOD Policy For TV Shows
Volkswagen Does 'Funny Or Die' For 2015 Golf
Wrist Full Thinking
Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
The Apple Has Two Faces -- Actually, 11
Zillow Increases Ad Budget
Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
ALS Ice Bucket Raises $110M In Donations, Marketers Take Note
Sony Internet TV To Carry 22 Viacom Nets
New Sports and Seasonal Categories For This Year's Effies
Local Media Consortium Taps Tout For Programmatic Video
Twitter To Host Mobile Developer Event
Apple Watch Grabs The Spotlight - But Can It Hold It?
TMZ.com Gets Tip Of The Hat From 'The New York Times'
MediaDailyNews - Wednesday, Sept. 10, 2014
Great News! James Corden Is Set To Take Over As Host Of CBS' 'The Late Late Show'
Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
TV Marketers Need To Embrace Digital Thinking
Apple Debuts iPhone 6, Mobile Payments, Wearable Device
The Marketers Taking Programmatic In-House Are Drawing Attention
Mercury Media Taps Andrew McLean As CEO
Isobar Launches New Commerce Platform
NFL Scores Big On TV
BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
TV Execs Predict 4KTV Goes Mainstream
Press+ Acquired, Merges With Piano Media
Resistance To "Surveillance Gadgets" Like Google Glass Builds
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