MediaDailyNews Editions for June 2020
- MediaDailyNews - Tuesday, June 30, 2020
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
- MRC Asked To Audit Facebook Policies, Brand Safety Controls
- Microsoft Suspends Facebook, Instagram Ads
- Google Removes Ads Promoting Voting Misinformation, Scams
- Twitch Issues Temporary Ban On Trump, 2,000 Subreddits Also Banned
- Who Was The Standout Star Of 1,500 Blogs? Take A Guess
- Ad Industry Interest Spikes For 'Content Personalization,' 'Demographics'
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
- Is Facebook Similar To The Big 3 TV Networks In The 1960s?
- Local Advertising To Sink 13.1% In 2020
- Verizon Media Expands DOOH Advertising With Cooler Screens
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
- MediaDailyNews - Monday, June 29, 2020
- Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals
- Gnats On An Elephant's Back
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
- How To Avoid Targeting Tragedies
- Facebook Modifies Content Policies
- ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate
- Suddenly, Advertisers Are Concerned About The Adjacency Of Their Messages
- What Facebook Can Learn From Ryanair
- MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
- MediaDailyNews - Friday, June 26, 2020
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
- Horizon Media Braces For New Round Of Preemptions (No, Not That Kind)
- Roth On Adland D&I Efforts: 'We Suck Compared To The Rest Of The World'
- MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
- Local Radio Advertising Revenues Forecast To Sink 11% This Year
- What Is Google Giving You For Your 31%?
- In Brands We Trust: But For All Others, It's Still About Cash
- Can Your Brand Afford NOT To Advertise?
- Verizon Latest To Pause Facebook Ads, After Boycott Flags Extremist Content Adjacencies
- Netflix Saves 'The Last Dance' For Summer
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
- Study: Progress For Women, People Of Color In Ads Has Stalled
- Ad Council Adds Members To Public Issues Advisory Committee
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
- MediaDailyNews - Thursday, June 25, 2020
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
- TV Flew High For A While, Then Fell Back To Earth
- Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink
- Zuckerberg And Facebook Team Concede 'Trust Deficit,' Reach Out To Advertisers
- New Bill Would Require Platforms To Disclose Content Removal Policies
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
- Amazon Wants To Expand Its Entertainment Options
- Cannes-Do: The Plot Thickens
- Twitter Defeats Devin Nunes' Lawsuit Over Parody Accounts
- Don't Stop Advertising During Pandemic: Q&A With TVSquared's Gryncwajg
- MediaDailyNews - Wednesday, June 24, 2020
- Apple To Require Apps To Seek Users' Permission For Tracking
- WPP Wins Big Piece Of WW Business
- Horizon Wins $180 Million CBS Media Business
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
- Late-Night's Two Jimmies In Blackface Uproar
- TV And The Baby Boomers
- Global Ad Consensus Goes South On GroupM's -11.8% Update
- Watchdogs Press FTC To Crack Down On Influencer Marketing
- Small Business Advertisers Sue Google For Antitrust Violations
- Count Me Out: New Serial-Killer Doc Is One Too Many
- News Publishers Have Stronger Case Against Google
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
- MediaDailyNews - Tuesday, June 23, 2020
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
- WFA: Most Marketers Still Deferring Ad Campaigns 6 Months Or Longer
- Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally
- Lincoln Project Ridicules Trump's Tulsa Performance In New Ad
- Representation Of BIPOC In Advertising -- Why It Matters
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
- WFA: Clients Could Do A Better Job On Performance Reviews -- For Themselves And Their Agencies
- Havas Media, Battery Team To Boost Epic Game Users
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
- DPAA Forms Diversity Board To Boost Representation In OOH Media
- Agency Launches Industry Job Marketplace
- MediaDailyNews - Monday, June 22, 2020
- Reporter's Notebook: Trump On Tulsa Time
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, Too
- Lucy Pet Taps USIM To Help Make A Difference
- WFA: Agencies Find Client Evaluation Process Lacking
- Confusion Reigns As Nutty '90 Day' Show Spawns 8 Spin-Offs
- It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
- Why Facebook Needs To Be Treated Like A Foreign Adversary
- The North Face, REI, Patagonia Unfriend Facebook
- Black YouTube Users Accuse Google Of Restricting Videos Based On Race
- MediaDailyNews - Friday, June 19, 2020
- ViacomCBS, Fox Corp. And Discovery See Improving Advertising Business
- Facebook Removes Some Ads From Trump's Re-Election Campaign, Cites Policy Against Hate
- Twitter Calls Out Trump Tweet With Manipulated Video Clip
- Dog-Whistling Dixie, Nazis Too
- AMC Entertainment To Open Movie Theaters In Limited Capacity By Midsummer
- Civil Rights Groups Launch Facebook Advertising Boycott Campaign
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
- You Must Remember This: Never Forget Black Greats Of Film History
- Now The World Can Hear Our Lies In Their Own Languages
- Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
- Automating TV Ad Activation Is Hard: Adobe Exits The Business
- Third FCC Member Voices Skepticism Of Trump's Social Media Order
- MediaDailyNews - Thursday, June 18, 2020
- Facebook To Enable Political Ad Opt Outs, Help Register Voters
- NBCU's Upfront Message: Welcome To NBC Circa 2010
- Most Agencies Flex Terms, Not Price During Pandemic
- Justice Department Plans To Weaken Protection For Internet Companies Including Google, YouTube, Facebook
- Twitter Tests 'Voice Tweets'
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
- Lexus Creates AR App For Vehicle Launch
- Consumers Are Illogical -- And That's OK
- Black Ad Professionals Form 600 & Rising, Partners With 4A's To Stamp Out Industry Racism
- 'Popular Mechanics' Shames Itself With Anarchist How-To
- MediaDailyNews - Wednesday, June 17, 2020
- 'Hidden Value' Reveals Amazon's Media Assets Currently Worth Half A Trillion Dollars
- Spotify Adds Video To Its Self-Serve Ad Platform
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
- Ad Council 'Labels' Campaign Shines Its Love On The Black Community
- A World Flattened By Social Media
- What's In A Name? The Difference Between Success And Failure
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
- Local Publishers Face Key Test In Keeping Readers After Pandemic
- Local TV Ad Revenues Estimated To Fall In 2020, 2021
- Formula E Will Return With Empty Grandstands
