MediaDailyNews Editions for June 2020
MediaDailyNews - Tuesday, June 30, 2020
U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
MRC Asked To Audit Facebook Policies, Brand Safety Controls
Microsoft Suspends Facebook, Instagram Ads
Google Removes Ads Promoting Voting Misinformation, Scams
Twitch Issues Temporary Ban On Trump, 2,000 Subreddits Also Banned
Who Was The Standout Star Of 1,500 Blogs? Take A Guess
Ad Industry Interest Spikes For 'Content Personalization,' 'Demographics'
Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
Is Facebook Similar To The Big 3 TV Networks In The 1960s?
Local Advertising To Sink 13.1% In 2020
Verizon Media Expands DOOH Advertising With Cooler Screens
OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
MediaDailyNews - Monday, June 29, 2020
Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals
Gnats On An Elephant's Back
FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
How To Avoid Targeting Tragedies
Facebook Modifies Content Policies
ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate
Suddenly, Advertisers Are Concerned About The Adjacency Of Their Messages
What Facebook Can Learn From Ryanair
MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
MediaDailyNews - Friday, June 26, 2020
IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
Horizon Media Braces For New Round Of Preemptions (No, Not That Kind)
Roth On Adland D&I Efforts: 'We Suck Compared To The Rest Of The World'
MDC Partners Forming 'Special Committee' To Evaluate Stagwell Merger Proposal
Local Radio Advertising Revenues Forecast To Sink 11% This Year
What Is Google Giving You For Your 31%?
In Brands We Trust: But For All Others, It's Still About Cash
Can Your Brand Afford NOT To Advertise?
Verizon Latest To Pause Facebook Ads, After Boycott Flags Extremist Content Adjacencies
Netflix Saves 'The Last Dance' For Summer
Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Study: Progress For Women, People Of Color In Ads Has Stalled
Ad Council Adds Members To Public Issues Advisory Committee
YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
MediaDailyNews - Thursday, June 25, 2020
MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
TV Flew High For A While, Then Fell Back To Earth
Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink
Zuckerberg And Facebook Team Concede 'Trust Deficit,' Reach Out To Advertisers
New Bill Would Require Platforms To Disclose Content Removal Policies
Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
Amazon Wants To Expand Its Entertainment Options
Cannes-Do: The Plot Thickens
Twitter Defeats Devin Nunes' Lawsuit Over Parody Accounts
Don't Stop Advertising During Pandemic: Q&A With TVSquared's Gryncwajg
MediaDailyNews - Wednesday, June 24, 2020
Apple To Require Apps To Seek Users' Permission For Tracking
WPP Wins Big Piece Of WW Business
Horizon Wins $180 Million CBS Media Business
IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Late-Night's Two Jimmies In Blackface Uproar
TV And The Baby Boomers
Global Ad Consensus Goes South On GroupM's -11.8% Update
Watchdogs Press FTC To Crack Down On Influencer Marketing
Small Business Advertisers Sue Google For Antitrust Violations
Count Me Out: New Serial-Killer Doc Is One Too Many
News Publishers Have Stronger Case Against Google
Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
MediaDailyNews - Tuesday, June 23, 2020
GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of
WFA: Most Marketers Still Deferring Ad Campaigns 6 Months Or Longer
Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally
Lincoln Project Ridicules Trump's Tulsa Performance In New Ad
Representation Of BIPOC In Advertising -- Why It Matters
Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
Hulu Launches GatewayGo Ad Format Focused On Promo Offers
WFA: Clients Could Do A Better Job On Performance Reviews -- For Themselves And Their Agencies
Havas Media, Battery Team To Boost Epic Game Users
Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
DPAA Forms Diversity Board To Boost Representation In OOH Media
Agency Launches Industry Job Marketplace
MediaDailyNews - Monday, June 22, 2020
Reporter's Notebook: Trump On Tulsa Time
For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, Too
Lucy Pet Taps USIM To Help Make A Difference
WFA: Agencies Find Client Evaluation Process Lacking
Confusion Reigns As Nutty '90 Day' Show Spawns 8 Spin-Offs
It's Time For Brands To Raise Their Highly Visible Hands In The Marketplace
Why Facebook Needs To Be Treated Like A Foreign Adversary
The North Face, REI, Patagonia Unfriend Facebook
Black YouTube Users Accuse Google Of Restricting Videos Based On Race
MediaDailyNews - Friday, June 19, 2020
ViacomCBS, Fox Corp. And Discovery See Improving Advertising Business
Facebook Removes Some Ads From Trump's Re-Election Campaign, Cites Policy Against Hate
Twitter Calls Out Trump Tweet With Manipulated Video Clip
Dog-Whistling Dixie, Nazis Too
AMC Entertainment To Open Movie Theaters In Limited Capacity By Midsummer
Civil Rights Groups Launch Facebook Advertising Boycott Campaign
With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
You Must Remember This: Never Forget Black Greats Of Film History
Now The World Can Hear Our Lies In Their Own Languages
Google Cracks Down On Clickbait Ads Related To 'Sensationalist' Text, Images
Automating TV Ad Activation Is Hard: Adobe Exits The Business
Third FCC Member Voices Skepticism Of Trump's Social Media Order
MediaDailyNews - Thursday, June 18, 2020
Facebook To Enable Political Ad Opt Outs, Help Register Voters
NBCU's Upfront Message: Welcome To NBC Circa 2010
Most Agencies Flex Terms, Not Price During Pandemic
Justice Department Plans To Weaken Protection For Internet Companies Including Google, YouTube, Facebook
Twitter Tests 'Voice Tweets'
Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Lexus Creates AR App For Vehicle Launch
Consumers Are Illogical -- And That's OK
Black Ad Professionals Form 600 & Rising, Partners With 4A's To Stamp Out Industry Racism
'Popular Mechanics' Shames Itself With Anarchist How-To
MediaDailyNews - Wednesday, June 17, 2020
'Hidden Value' Reveals Amazon's Media Assets Currently Worth Half A Trillion Dollars
Spotify Adds Video To Its Self-Serve Ad Platform
eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Ad Council 'Labels' Campaign Shines Its Love On The Black Community
A World Flattened By Social Media
What's In A Name? The Difference Between Success And Failure
NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
Local Publishers Face Key Test In Keeping Readers After Pandemic
Local TV Ad Revenues Estimated To Fall In 2020, 2021
Formula E Will Return With Empty Grandstands
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