MAD Agency Daily Editions for July 2020
MAD Agency Daily - Friday, July 31, 2020
Amazon Expected To Rule Post-Pandemic Shopping
S4 Capital's Latest M&A Deal: Amazon Specialist Orca Pacific
W2O Acquires Discern Health
Ad Highlighting Unconscious Bias Is Among Emmy Finalists
'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
Ad Agency Results May Signal Bottom For Publishers
Playing Hockey In Triple-Digit Heat? 'Howl Yeah!'
Smith Bros. Scoops Up NatureSweet Biz
MAD Agency Daily - Thursday, July 30, 2020
IPG Posts 12.8% Q2 Revenue Drop
Majority Of Americans Won't Take To The Friendly Skies This Year
Report: Agencies To Become More 'Product Oriented' Post COVID-19
TV Ad Impressions For Streaming Services Doubled In First Half
Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing
Space, The Final (Marketing) Frontier
Ogilvy Health Names New CCO
M&S Wins Fundraising Assignment
MAD Agency Daily - Wednesday, July 29, 2020
Omnicom Q2 Revenues Plunge Nearly 25%
Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%
Cartwright Strengthens Leadership Team With Three Hires
Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Gamers Don't Care About Esports, And Neither Should You
The Variable Art Director Launches Side Project To Support Mental Health
Study Finds Parents Alarmed By Ads Their Kids See On YouTube
On A Roll, Initiative Wins Salesforce Media Account
NHL Preps Return With Little Caesars, Pepsi
ICF Next Grills Up Green Egg And Hamms Promotion
MAD Agency Daily - Tuesday, July 28, 2020
GSK Taps Publicis, TAG For Production Partnership
Levy's 'Absolutely Perfect' Relationship With Sadoun At Publicis Groupe
600 & Rising Expands, Challenges PR And Communications Sectors To Diversify
Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts
Hero Digital Taps Former McCann Leader To Run Its Western Region
UM Taps Garcia As First Chief Privacy Officer
Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly Decline
Former Publicis Sapient Exec Lands At General Motors
Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
MAD Agency Daily - Monday, July 27, 2020
Zenith: Global Ad Spend Projected To Drop 9.1% This Year
Havas Group Commits To Change
As Action Gets Under Way Brands Unveil Campaigns With Local Teams
Analysts Upgrade Agency Outlook, Caution Industry Remains In Transition, 'At Best'
How Kantar's Media Measurement Supports A Cookieless Ad World
Planning For The New Retail Reality
Why Advertisers Should Care About Agency Scope
Nathan Young To Omnicom: Show Us The Data
Elevator Studio Adds Social Media Lead
MAD Agency Daily - Friday, July 24, 2020
Publicis Groupe's Newfound 'Sense Of Urgency'
Chemistry Hits Atlanta Streets To Help Alter Popular Street Murals
Dozens Of Agencies, Media, Others Qualify For Initial ANA Diversity Supply Chain List
Marketers Ask For Programmatic Log Files, OpenX Fulfills Their Request
Washington, D.C. To Nix Proposed Ad Tax
Conde Nast Announces Cookie-Less Targeting Solution, New Video and Audio Products At Health Upfront
Ogilvy, Ball Park And MLB Charities Behind Effort To Support Stadium Vendors
William H. Macy Puts On 'Pants' For Woody Creek Distillers
MAD Agency Daily - Thursday, July 23, 2020
Initiative Wins El Pollo Loco Media Assignment
DDB Names O'Halloran Global CEO, Thomas-Copeland NA CEO
After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound
Study: Most Americans Permanently Changing Brands During Pandemic
Bigbuzz Marketing Upgrades Hotel Guest Experience With Custom AI Platform
Leadership in a Moment of Change
Publicis Groupe Reports 13% Organic Revenue Dip In Q2
Mulberry Taps ForwardPMX For China Assignment
MAD Agency Daily - Wednesday, July 22, 2020
World Table Tennis Taps Agencies For Marketing Makeover
MDC Board Hires Financial, Legal Team To Assess Stagwell Merger Proposal
Area 23 Turns To Social Distancing Experts For New COVID-19 Campaign
Lindsay Stein Named CEO For Angelo's Today, I'm Brave
Experiential Marketing -- Especially Live Consumer Events -- Take $13 Billion Hit In 2020
International Marketers Plan More Remote, Less Office Work
Do Boycotts Work In Advertising?
Ad Council Campaign Fights Discrimination Against Asians
MAD Agency Daily - Tuesday, July 21, 2020
4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV Ratings
One Club Launches Program For Black Creatives
Quiet Storm Founder Relaunches Diversity Initiative
First Wave Of Data Released On 'First Wave' Of Pandemic Ad Spending: Anglo Markets Fall 28%
Snap Names Macias As First Global Creative Head
NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Some Unexpected Media Indicators, Including A Lagging One, For Returning To Normal
This Is How The End Of Freedom Starts, According To New Political Ad
Lamar Lands Vegas Raiders OOH Stadium Contract
MAD Agency Daily - Monday, July 20, 2020
Stacy's Enlists Its Agencies To Support 'Rise' Project
Study: Half Of Brand Marketers Felt Dissatisfied With Their COVID-19 Responses
Sorrell's S4 Capital Builds Up War Chest
Ad Council, Holler Roll Out Emojis For Youth Mental Health Awareness
DoubleVerify Intros Viewability Proxy Metric For CTV
Vroom Launches New Campaign
Agency Collective Hires Ex-Publicis Leader
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