Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick to hand over the keys to their aisles for someone else to monetize?

One of the last remaining backlists from a living master hit the e-book market today. The digital conspiracy is complete. Can we move on now?

Amazon brings its Cloud Player app into the iOS environment to go head to head with Apple's own iCloud music system. But consumers still have to struggle with rivals putting limitations on supposedly 'media everywhere' experiences.

Apple outlined its next iOS iteration, including enhanced Siri, new maps and a tantalizing app that assembled mobile passes, loyalty cards, etc. in one place. Hmm. All that is missing is NFC?

The Romney Presidential campaign had raised a ton of money -- enough to start tossing it at the underwhelming iAd platform. The campaign starts this week and complements TV buys in key states.

While Android is making incremental gains against iOS when it comes to developer interest, the revenue picture is much brighter for iPhone/iPad apps. Still, Google Play is an under-appreciated improvement over its predecessor.

Nielsen's latest survey of consumer attitudes toward making purchases on their phones suggests the platform has a long way to go in gaining user trust and familiarity. Or is the glass really half full?

An eBay for clothes-horses, Threadflip just released an app with the kind of clean and efficient design more retailers should follow. It is too easy to get lost here.

Does mobility change the nature of social networking in more profound ways than we may imagine? Do Instagram, Viddy and even the Pinterest app encourage capturing joyful moments in a way Facebook does not?

In a major upgrade to its iOS apps, Walmart adds a special in-store mode that tries to keep its customers in the brand's own mobile house. The power comes in tying in-store features to a broader pre-shopping experience.