We like to say that tablets are not mobile devices. But facing up to this simple truism should lead to smarter, more efficient targeting of consumers when they are in different modes of use.

Flipboard launched the smartphone version of its app into Google Play late last week. But even this mainstay of the iPad world didn't see any reason to bring in its tablet iteration as well.

HTML5 games have a ways to go before challenging app platforms for depth and flexibility. But Tylted claims 1 million unique players for its month-old game, suggesting that serious scale is possible here.

Can Microsoft finally get some traction with its Windows Phone 8, just revealed by the company this week? My sense is that there is a soft underbelly to the smartphone OS market that gives them a shot.

The grand prize winner for mobile campaigns at Cannes is an interesting example of the ways in which mobile activates people, not just brands.

M-commerce across a large, UK-based affiliate network has grown massively in the last year. The untethered buy button, especially on tablets, is the emerging story of 2012.

In tandem with events in Cannes this week, Google unveils the results of its Project Re: Brief, which tasked creative teams with re-imagining for digital and mobile platforms four iconic ad campaigns of the 60s and 70s.

Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick to hand over the keys to their aisles for someone else to monetize?

One of the last remaining backlists from a living master hit the e-book market today. The digital conspiracy is complete. Can we move on now?

Amazon brings its Cloud Player app into the iOS environment to go head to head with Apple's own iCloud music system. But consumers still have to struggle with rivals putting limitations on supposedly 'media everywhere' experiences.