Branded content should be just that -- content. Jo-Ann really over-delivers on the promise with a craft app that lets inspiration do the selling.

The new and greatly revised version of ABC News' iPad app dispenses with first-gen dazzle at the same time that it tries to invoke a previous century's newspaper convention.

Amazon does not act like a company that is fully behind its first-generation tablet. Eight months after releasing the Kindle Fire, the company has been less than aggressive in keeping us interested.

Bloomberg Businessweek+ makes its iPhone magazine work not by shrinking the content, but by expanding it in ways that make sense for the mobile context.

There is another second-screen effort afoot in media land. Magazines are hoping that mobile users will activate print pages with branded magazine apps.

P&G gets branded content right by making us believe they really are decent publishers who are more interested in informing than selling -- at least for this moment.

Nintendo's handheld console game market finally gets friendly with brand partners. Coming a little late in the game, though, isn't it?

Google Chrome on iOS is not a Safari killer, but its conveniences for users of the browser on other platforms are immediately obvious. It underscores how important the cloud is about to become in the mobile OS battle.

Google takes aim at the magazine industry's love affair with the iPad with its own Google Play Magazines section. Our first impression is a tad puzzled.

Online marketing influences an increasing share of restaurant visits, and no doubt the smartphone revolution will accelerate the trend.