The Postal Service seems to get it only half-right in its summer 2012 mobile barcode program. On the one hand it encourages best practices for QR use. But it also cut marketers off from much of what can make codes engaging.

A new personal content discovery engine for the iPad uses Siri's AI and learning technology to customize Web browsing on devices. But how is the consumer to distinguish among a number of good personalization experiences?

The next iteration of social video apps may be collaborative mash-ups. DreamWorks-backed Ptch puts professional-grade editing chops to users for multimedia productions they can share and remix.

In a new partnership between the two companies, social signals from hundreds of millions of posts and check-ins help target high-intent users with circulars they can use in-store.

As consumers move their Web habits to mobile, retailers and manufacturers have to make digital experiences for them that are as fluid and informative as their Web counterparts.

While not quite "the next Instagram," the industry had been anticipating, the $60-million sale of video sharing startup SocialCam to Autodesk suggests how much everyone wants a piece of marketing services now.

the IAB Mobile Rising Stars should get high marks not for being creative so much as for being generally respectful of the mobile user. Most of them keep the user in the app and let her drive the experience.

A new category in a key segment of the iTunes App Store gives brands like Domino's, Starbucks and Food Network a less cluttered environment in which to reach consumers with recipes and food retail apps.

What a great piece of hardware Sony has given us, and all likely for naught. Sony somehow kept its style, but lost its edge.

Two iAd campaigns from insurance companies demonstrate yet again why branded games always come off as cynical exercises in tricking us to look.