With 45 million Americans using shopping apps, the association between cell phones and buying is established. Opening a smartphone in a store aisle to retrieve information that the product or store does not provide is now a reflex, not a trend.

Augmented Reality truly takes off when it gets embedded in eyewear, says one researcher. Which begs the question whether someday we will see the mobile phone itself as an interim technology.

Sticking with SMS, Papa Murphy's increasingly popular "Tank 'N Bake" chain is expanding its text alert and couponing program to 550 stores. It claims 100,000 opt-ins so far.

AR is the new QR -- and I don't mean that necessarily in a good way. While many companies are using AR as a mobile trigger, the full mobile experience needs to improve.

iPad shipments were so strong in Q2 that they even beat Apple's holiday quarter. But will consumers who clearly crave this new platform be confused by too much choice this holiday?

File this under "what took so long?" An ad agency sim comes to iOS. You choose the campaign tone. You choose the team. You BS the client.

Data management platform Lotame says it is gaining insight into over 30 million Android platform users by extending its tracking and analytics technologies to smartphone, tablet and even Google TV browsers.

As the nurses danced and the Voldemort blow-up doll ascended, I knew I needed some form of validation for my pain. These are the times when we need the second screen to give us on-demand access to an audience -- not media.

People.com has launched a responsive design that shows off some of the potential for making full site content manageable on a smartphone.

The most overdue tablet project of them all finally comes to iPad as the consortium of magazine publishers, Next Issue, finally brings its digital magazine all-you-can-eat plan to market.