Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by research firm Advertiser Perceptions. More immune to mobile budget poaching were social media, digital video and search. Among the 300 agency and marketing "decision makers" interviewed online in July, findings revealed that print will suffer the most from growing mobile ad budgets.
"Mobile-first" has already become a tired and generally meaningless cliche in this industry. Al Jazeera's new AJ+ mobile news experience is an exception worth exploring. It not only fragments news, but weaves interactivity into the process.
Intel last year introduced a tag line, "Look inside," that evokes its long-running "Intel inside" cooperative ad program started in the early 90s. But the chipmaker is still trying to update its business for the mobile era. Intel on Tuesday reported that its mobile and communications group had an operating loss of $1 billion in the third quarter.
The reported leak of thousands of pictures and videos from Snapchat is surely an embarrassment for the messaging service coming on the heels of news of its $10 billion valuation and decision to begin running advertising soon. But it's hardly the first time that security and privacy concerns have been raised around its signature feature of disappearing messages.
The Apple Pay launch is imminent, and toward that end Apple has sold a ton of compatible iPhone 6 units and lined up some high-profile retailers and payment partners. But most retailers won't be ready -- and some just don't want to be.
With the relaunch of Atlas last week, Facebook opened the gates to ad targeting its 1.3 billion users beyond its own walls and across desktop and mobile devices by using what it calls "people targeting." The new capability works across thousands of sites and apps where the social network has partnerships and will allow advertisers to track conversions across devices through the Facebook ID rather than the traditional browser cookie.
With the cross-media success of Angry Birds and Cut The Rope, some wannabe moguls are looking to mobile as a platform for cultivating entertainment IP. It is an interesting ambition that at the very least could lead to better games.
YouTube is moving into the mobile spotlight. The latest comScore figures for mobile apps released Tuesday show that the video hub in August had 55% reach among U.S. smartphone users -- second only to Facebook, at 72.4%. YouTube's share of reach is up from about 48% six months ago, highlighting the growing audience for video on smartphones.
Coming in the wake of Apple's unveiling of the new iPhone 6 models, Apple Watch and Apple Pay, the expected introduction of the latest iPad next week may seem a bit anticlimactic. Research firm IDC recently revised downward its estimate of global tablet growth this year to zero, resulting from the rising popularity of phablets and plummeting demand for tablets, especially in mature markets like North America and Europe. And the firm doesn't expect the new iPad models to change that pattern.
The NFL may have some trouble figuring out how to address domestic violence in their own ranks, but they are crystal clear on what brand headphones their players are and are not allowed to wear on camera.