• Men More Likely To Make Mobile Purchases
    While the eternal wisdom of Sinbad (the comedian) holds that "women be shopping," when it comes to mobile it seems the opposite is true. Men are much more likely to make a purchase using a smartphone, according to a new study from the Interactive Advertising Bureau's Mobile Marketing Center of Excellence and Precision Market Insights from Verizon. The IAB and Precision commissioned Harris Poll to conduct a survey of 2,013 U.S. adults, including 1,176 smartphone owners.
  • 11th-Hour Santa: Accessorizing Mobility
    My gadget drawer runneth over with mobile accessories that failed to meet expectations or just basic quality control. Still, there's a handful of add-ons that have become mainstays for me in the last year and likely would be welcomed by most mobile warriors.
  • Iowa Unveils Mobile Drivers' Licenses
    I don't know about you, but when I think "cutting edge," one place leaps to mind: Iowa. This week the state confirmed its tech-savvy chops with the news that it will begin offering its citizens an app that allows them to carry a legally valid digital driver's license on their mobile device, starting sometime in 2015. Iowa will thus become the first state in the union to offer mobile drivers' licenses.
  • Blam! Splat!: App-ifying Cartoon Reality
    Every new art form (yes, even mobile apps) tend to reach back into forgotten corners of media history for inspiration. The 60-year-old Tom and Jerry duo prove to be a perfect fit for the interactivity, visuals and attention-spans of app users.
  • Study: Cell Phones (Likely) Don't Cause Cancer
    Ever since the first cell phones hit the market in the 1970s, back when the smallest model available was about the size of a Ford Crown Victoria, people have been speculating that the associated electromagnetic fields might cause cancer. However, decades of research have failed to produce evidence that this is actually the case, and this week brought news of yet another study showing that mobile devices probably aren't bad for your health (well, aside from the well-known risks of walking into traffic, texting while driving, getting eaten by bears, and the like).
  • MasterCard Turns Your Credit Card Into Mobile Device
    Yes, you read that headline right. While everyone's talking about mobile payments technology that can turn your mobile device into a credit card, MasterCard is turning the trend on its head with technology that turns your credit card -- the actual physical piece of plastic -- into a mobile device with an array of interactive functions.
  • Black Friday, White Noise: Can Marketers Stand Out From The Deafening Din?
    Everyone is sending torrents of discount offers this holiday. What do you do when the din becomes a white noise that mutes anyone's message? How about trying conversation, rather than blasting?
  • Mobile Paid-Search Revenue Will Pass Desktop's Next Year
    Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. And in 2015, for the first time, more of those dollars will be going to mobile search than desktop, according to a new forecast from eMarketer.
  • Facebook TV Chatter Skews Female And Toward Scripted Programming
    Facebook wants you to know that Twitter is not the only second-screen platform during prime time. But its rival weekly TV "Obsession Index" suggests that people discuss very different programming here.
  • Spanish-Language Programs Thrive On Mobile
    U.S. Hispanics are big fans of mobile video, judging by a recent Verizon study that shows Spanish-language programs are more than twice as likely as English-language programs to be watched on a mobile device, at least among consumers using the Verizon FiOS mobile app.
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