Under the direction of interim CEO Ross Levinsohn, Yahoo is poised to reposition itself once again in an effort to win back the ad dollars that Facebook, Google and others have taken from the once mighty Internet giant. Industry analysts and executives say he is focused on video programming in particular, and in striking more syndication deals.

Google on Monday made its first-ever investment in a YouTube content creator in leading a $35 million funding round in Machinima, an online entertainment company that creates video game-focused content and is the largest channel on YouTube.

During their upfront presentation in New York last week, Turner twins TBS and TNT revealed a new strategy that will see the cable networks expand their offerings by creating or distributing more branded video entertainment across devices. As it turns out, the Time Warner company has wasted little time adopting the new strategy, having already struck partnerships with two prominent online video producers -- Funny or Die and DumbDumb -- this month.

Comcast's decision to start charging users based on data usage could mark a significant turning point in the evolution of streaming media -- especially if other Internet service providers follow suit. The most obvious and immediate change would be that consumers can no longer stream as much content as they wish, but the idea of usage-based pricing also comes at a tricky time in the evolution of online video.

Video search engine blinkx on Friday reported a full-year revenue increase of 73 percent year-over-year, thanks to increased demand for video on smartphones and tablets as well as an increase in advertising streams.

Time Warner Cable this week added Viacom and HBO Go content to its TV Everywhere services. Comcast on Friday said it was scrapping its 250 GB data cap.

Although some big brands have said they plan to move significant money into digital, Barclays Equity Research analyst Anthony DiClemente doesn't think their efforts will move the TV spending needle by very much-and he has the numbers to back it up.

The 2012 London Olympics could be dubbed the first-ever "Digital Olympic Games," thanks to the extensive digital coverage across platforms and devices announced by the BBC on Wednesday.

The online video industry -- which has long been held back by supply-side scarcity and measurement problems -- is finally maturing, it seems.

In comments filed to the Federal Communications Commission on Monday, the National Association of Broadcasters decided to focus on services that pose a threat to its members' business models, rather than the likes of Hulu or Netflix, two services that might qualify as "multichannel video programming distributors" under a revised definition.