Is TV Everywhere doomed? Some media industry analysts seem to think so. The broad experiment by pay-TV providers to offer their subscribers access to TV content on Web-enabled devices has failed to gain traction, although many pay-TV providers have been offering such services now for years.

A new tool from Jivox, a video advertising technology company, allows video ads to be inserted inside live streaming events -- which has long been a challenging area for marketers. The new solution allows ads to be inserted directly into HTTP live streaming events viewed through mobile and apps using HLS video.

News organization USA Today on Tuesday launched a daily online and print listing of the day's best Webisodes and video podcasts, as chosen by its editorial department. Just about any kind of video content is fair game for the listing, as long as it is Web video-only.

In a surprising twist, Marissa Mayer, one of the top executives at Google, has been named CEO of Yahoo, 'The New York Times' reported Monday. It had been widely assumed that interim CEO Ross Levinsohn would be named to the post full-time.

BSkyB, News Corp's UK-based pay TV operator, is set to challenge the likes of Netflix and LoveFilm with a new streaming TV service that launches in the UK Tuesday on PC, Mac and some Android devices. Analysts warn that the new service, called Now TV, could disrupt the established pay-TV business model of bundling channels together to sell at a hefty monthly subscription fee if it is successful.

Citing unfavorable market conditions, mobile TV provider MobiTV has withdrawn plans for an initial public offering, which it had been planning since last August. The company had sought to raise up to $75 million to fund working capital needs.

Poptent, which crowdsources the making of online video ads by handing out assignments to its network of 50,000 ad producers, on Thursday announced a $5.5 million round of funding led by MK Capital. The venture capital firm also led Poptent's $3 million round in 2010.

Microsoft's latest round of layoffs, which were confirmed on Wednesday, are interesting in that the tech giant seems to be cutting back on online video and mobile advertising, which just happen to be two of the fastest-growing sectors in media today.

Increasingly, it looks like the television and online video industries are on a collision course, as broadcasters continue to battle with pay TV providers over carriage fees and online TV startups like Aereo make it easier for consumers to cut the cord and still get their content.

Vevo founder Doug Morris, the CEO of Sony Music Entertainment, has warned Google to sweeten the deal between YouTube and Vevo, or the online music video giant will take its videos elsewhere.