Search & Performance Marketing Daily Editions for March 2015
Search & Performance Marketing Daily - Tuesday, March 31, 2015
Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
Google's Global Search Spend Dominance Slows; Loss In China Contributes
App-Conomy Still Booming On Paid Content Surge
IBM Acquires Blekko Search Engine Technology
Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Do You Want to Shop Where They Analyze Your Eye Movements?
Now TV Links TV Ads To Paid Search
Mobile Video Ads: Supply Skyrocketing, But Where's Demand?
Google Turns Maps Into Pac-Man Game
All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
Yemen Search Engine Blocked In Conflict
Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
Kill The Bots First, Then Tackle Viewability
Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
Google Undercuts Connectivity In AT&T Competing Cities
Senator Questions FTC's Antitrust Investigation Of Google
Google Argues Parents Can't Proceed With Class-Action Over In-App Purchases
Digital Engagement Index
Search & Performance Marketing Daily - Monday, March 30, 2015
Microsoft, Yahoo Renegotiating Bing Search Deal
Teleport Launches Mobile Search Engine To Find Better Quality Of Life
Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Amazon Beats Google To The Professional Home Services Market
Trada, Google Ventures-Backed, Shutters Marketplace
Google CFO's $70M Pay Package
Cause Marketing In An Integrated And Digital World
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Google Can't Shake Safari-Hack Lawsuit In U.K.
IAB Issues An Addendum To Tackle Mobile Video Advertising Specs
Beacons And The State Of Hyperlocal At SXSW
Buyers Of the Apple Watch Edition Will Get Special Service
Smartphone User Presses Claim That Android IDs Can Identify Users
Facebook Pitching Advertisers On 'Anthology' Package
Meredith Taps Martin As Chief Strategy Officer
Millennial Branding
Digital Media Owners Should Stop Moaning. The EU Is A Single Market
67% Use Smartphones to Enhance Shopping, Up from 26%
Search & Performance Marketing Daily - Friday, March 27, 2015
Sweet 16 March Madness Searches
Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
Google Fiber Ads Vs. Facebook Audiences
Microsoft Working On A New Maps App?
Facebook's New Video Platform Boon For Content Marketers
Facebook, Drones, And Project
Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
The Consumer-Retailer Spread: Coupons, Deals & Finding Things
Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Net Neutrality Advocates Warn Of 'Specialized Services' Loophole
Disruption In The Email Conversion Funnel
Facebook Taking YouTube Head On
TV Everywhere Makes Gains, iPad Viewing Most Popular
Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
BBC Uses Facebook To Skirt Repression
FTC Members Deny Ignoring Google's Search Practices
Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Digital Engagement Index
Why Isn't YouTube Getting More TV Dollars?
Search & Performance Marketing Daily - Thursday, March 26, 2015
Google Puts Hometown U.S.A. Businesses On The Map
The Truth About Location-Based Mobile Advertising
Google To Use Microsoft Standard To Improve Chrome Scroll
Google Takes Backseat To Facebook's Digital Display Ad Revenue
Setting The Table For Cross-Screen Video Integration
Google Takes 5-Star Product Ratings To U.K., France, Germany
Banking On Messaging Apps
Facebook Taking YouTube Head On
Facebook Tests Immersive Video Newsfeed
Google Smart Lens Patent Granted By USPTO
Unexpected Ways E-commerce Companies Can Capitalize On March Madness Trends
FTC Members Deny Ignoring Google's Search Practices
FTC Defends Decision Not To Prosecute Google
Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Conviva Study Shows One Out Of Three Will Ditch Bad Video Stream
More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
Twitter Relaunches Periscope, Video Complements Service
Digital Engagement Index
Search & Performance Marketing Daily - Wednesday, March 25, 2015
Mozilla Firefox Replaces Google In Turkey
Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Better RFPs: A Field Guide For Agencies And In-House Teams
A Healthcare Guide To Paid Search
Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
Can You Identify Your Audience?
Biddable Media: Programmatic And Search Seasoned With Creativity
Mobile App Install Ads Are Small Portion Of Revenue
CMOs Focus More On Tech To Automate Media Decisions Delivers AppWords For Mobile Search Deep Linking
Why Programmatic Creative Is Like Real Estate: Location, Location, Location
More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
What Did Google Pay To Have Near-Weekly White House Meetings?
What Is Your Quit Rate?
Facebook Transforms Messenger Into Platform To Distribute Apps
Analyzing Advanced Content
Google To Roll Out Fiber To Salt Lake City
Sponsored Content: What Agency Department Will Claim It?
Search & Performance Marketing Daily - Tuesday, March 24, 2015
Health Care Marketers Missing Local Search Ad Opportunities
Google's New CFO Comes From Wall Street
Research Is The Industry's One-Armed Paper-Hanger
Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
One In Three Americans Changed Online Behavior Because Of Surveillance
Mississippi AG Appeals Order Blocking Google Investigation
Facebook In Talks To Host News Content
DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
Programmatic Branding 101: 'What Is Branding?'
Mobile To Dominate Digital Ad Spend In 2016
Google Gains Competition In Autonomous Cars
Google Opens API For Its Personal Assistant Google Now
Microsoft Finds An In Onto Android Devices Through Dell
Google Detects Unauthorized Digital Certificates
Universal Analytics: What Marketers Need To Know
With Content Marketing, Find The Right YouTube Star, And Trust The Story
Twitter Tests Auto-Play Video Ads
Facebook Rolls Out Blueprint Program For Agencies
Search & Performance Marketing Daily - Monday, March 23, 2015
Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
When Augmented, Virtual Reality Becomes Real For Advertisers
Google Fiber TV Ad Trials Test Real-Time Data
Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
When Behavior Becomes The Main Signal In One-On-One Targeting
Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Will Big Data Kill Off Our Precious Syndicated Research Tools?
Facebook Preps App To Block Calls
The Viewable Impression: The First Step To An Audience-Based Digital Currency
Twitter, Foursquare Team For Location-Based Expansion
Native: Why And How
OpenX Opens New Front On Fraud, Takes Battle To User's Browser
Future 'Iconic Moments' Coming To A Tablet Near You
Digital Engagement Index
SEO Direct Correct And Incorrect Answers
How Sears Hometown Stores Used Local Inventory Ads To Promote Nearby Inventory
Some Shoppers Prefer Beacon Directions, Says Study
Retail CFOs to Spend More on Mobile
Universal Analytics: What Marketers Need To Know
Google Maps Negotiates With Data Suppliers
Search & Performance Marketing Daily - Friday, March 20, 2015
Finding Your Mobile Key Performance Indicators
Quid Closes $39 Million Funding To Further AI Development
FTC Closed Antitrust Case Against Google Despite Negative Staff Report
GM Listens Globally, Reworks Products Responding To U.S. Twitter, Facebook Posts
Williams-Sonoma Recipe Search Per Day Mobile App
New York Life's Content Strategy
LinkedIn Debuts Job Search App
Rakuten Acquires OverDrive For $410 Million To Support Digital Content
SMG's Global Expansion Plans For Audience Research Platform
FTC Staff Reportedly Wanted To Bring Antitrust Case Against Google
Conde Nast Entertainment Taps Rapt For Interactive Video
Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
Turning Journalists Into Yahoos
Alibaba Snapdeal May End
The Rise Of The Programmatic Agency
Ad Council Campaign Embraces Diversity Through Love
Search & Performance Marketing Daily - Thursday, March 19, 2015
Bing's Top 20 Most Expensive Keywords
This Bud's For Me? Really!?! Just Me?
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
Five Ways To Increase Mobile Conversions
The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
Apple Takes iTunes Programmatic
Yahoo Shutters China R&D Center Focused On Data For Advertising, Mobile, Cloud Computing
Google, Bing Analyze March Madness Behavior To Make Predictions
And The Winner For Best Mobile In-Store Experience Is...
Blocking Traffic From Spam Referral Sites
Microsoft's GroupMe Faces Appeal In Text-Spam Case
Men Interrupt Women 33% More Often
CMOs Must Get Mobile Out Of Its 'Channel' Ghetto
Havas Group Reports 9.4% Profit Growth For 2014
Golf Is The Marketing Long Game For Affluent Brands
TAG Heuer Taps Google To Build "Greatest Connected Watch"
Most Marketers Turn to Location-Based Targeting
Boomers Continue To Influence Marketplace
SXSW: Are Agencies And Clients Killing The Cool Factor?
Twitter Unveils Changes To Vine, Enhances Speed And Access
Digital Engagement Index
Search & Performance Marketing Daily - Wednesday, March 18, 2015
Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Google X Projects Built On Failures
Social Media Drives News Consumption For Millennials
Google To Fly An Energy Kite, An Airborne Wind Turbine
Microsoft To Replace Internet Explorer With New Browser Based On Project Spartan, Bing
SAP Opens Cafe In Palo Alto, Sweetens Cloud Services With Free Wi-Fi
SXSW: Notes From An Old Fart
Yahoo Opposes Class-Action In Email Privacy Battle
A Video Format That Lets You Layer More Info All Around It
Funny Or Die Taps Multipop For Interactive Ads
How Standardization Is Helping Native Advertising Scale
Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Sundays Drive Video Commerce, Videos Drive Sales
Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five
Digital Engagement Index
Apple TV Service To Share User Data With Programmer Partners
Tim Cook On Getting Products "Right"
Adobe Boasts Healthy Fiscal First Quarter
Bing Tests Favorites Feature
Marin Supports Bing Device Targeting
With A Few Tweaks, CuriosityStream Launches
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