Ad-sponsored surfing company AllAdvantage confirmed that it has cut 35 percent of its staff and is revamping itself into a B2B play.
New data and tools are emerging to bolster the value of an online impression - and the effectiveness of this medium.
In May, the FTC issued a document called "Dot-Com Disclosures," which provides marketers tools for reducing legal risks.
If advertising is all about getting attention, then a Morgan Stanley Dean Witter analyst did just that on Tuesday with a downgrade of two leading agency-holding companies whose shares plunged.
If you want to hear how fast euphoria can turn to fury, listen to thousands of people who've tried to get high-speed Internet connections installed at their homes.
E-tail: Many defunct 'dot-coms' had big ad budgets but miscalculated how long it would take to build brand loyalty.
The nearly $5 billion U.S. outdoor advertising industry is hitting the road in earnest, hoping to convince marketers to pay for time at gasoline pumps and space on the sides of thousands of mobile billboards on trucks.
What's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you how to get started.
Webmerger.com has released a study questioning why more sites are not finding alliances during troubling times.
The second annual survey by PricewaterhouseCoopers suggests that Canada has become a world leader in Internet use. The survey found that almost half of Canadian households surveyed were online. Here's how that compares to rest the world.