Few people associate online advertising with success these days. But online ad spending seems to have worked for Prizecrazy.com.

General (GM) Motors said last Tuesday that it will phase out its Oldsmobile brand over the next few years. Near-death for several years now, the oldest GM brand had been one of the most effective in using Internet marketing to reach younger consumers.

USA Network will finish the year as the leading primetime cable network, but its numbers -- as well as several other cable networks' -- are down from last year.

The advertising battle during next month's Super Bowl promises to resemble the Clash of the Titans more than last year's Revenge of the Nerds.

With the increasing adoption of high-speed Internet access, online advertisers are offering rich-media diversions, including full-blown "Webmercials" that ape their TV counterparts.

Tom Hespos isn’t going to be selfish and ask Santa for a black-market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the online advertising industry.

Your message should be spread over a period of time, integrated with other media and tracked.

A new study finds that half of U.S. adults go online at least once a month - and many of them are women.

CNN, the cable news network that's looking to boost its ratings with a broad programming overhaul, has a new idea: People TV.

We've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medium.