A growing number of Americans today choose not to marry, yet they are far from "single." It's time that marketers acknowledge unmarried couples as consumers.
General (GM) Motors said last Tuesday that it will phase out its Oldsmobile brand over the next few years. Near-death for several years now, the oldest GM brand had been one of the most effective in using Internet marketing to reach younger consumers.
USA Network will finish the year as the leading primetime cable network, but its numbers -- as well as several other cable networks' -- are down from last year.
The advertising battle during next month's Super Bowl promises to resemble the Clash of the Titans more than last year's Revenge of the Nerds.
Tom Hespos isn’t going to be selfish and ask Santa for a black-market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the online advertising industry.
With the increasing adoption of high-speed Internet access, online advertisers are offering rich-media diversions, including full-blown "Webmercials" that ape their TV counterparts.
Your message should be spread over a period of time, integrated with other media and tracked.
CNN, the cable news network that's looking to boost its ratings with a broad programming overhaul, has a new idea: People TV.
A new study finds that half of U.S. adults go online at least once a month - and many of them are women.
Some encouraging signs that online ad spending is still growing.