• Unmarried Bliss (American Demographics)
    A growing number of Americans today choose not to marry, yet they are far from "single." It's time that marketers acknowledge unmarried couples as consumers.
  • Out With the Olds (TheStandard.com)
    General (GM) Motors said last Tuesday that it will phase out its Oldsmobile brand over the next few years. Near-death for several years now, the oldest GM brand had been one of the most effective in using Internet marketing to reach younger consumers.
  • USA Down But Tops Cable For 2000 (AdWeek.com)
    USA Network will finish the year as the leading primetime cable network, but its numbers -- as well as several other cable networks' -- are down from last year.
  • Dot-Com Firms To Play Minor Role In Super Bowl Advertising Battle (Knight Ridder/Tribune)
    The advertising battle during next month's Super Bowl promises to resemble the Clash of the Titans more than last year's Revenge of the Nerds.
  • May Your Christmas Be Merry (ClickZ)
    Tom Hespos isn’t going to be selfish and ask Santa for a black-market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the online advertising industry.
  • 'Webmercials' Shake the Online Adscape (Digitrends.net)
    With the increasing adoption of high-speed Internet access, online advertisers are offering rich-media diversions, including full-blown "Webmercials" that ape their TV counterparts.
  • Viral Marketing 102: The Delivery (Digitrends.net)
    Your message should be spread over a period of time, integrated with other media and tracked.
  • CNN Taking a Read On a People Show (NYTimes.com)
    CNN, the cable news network that's looking to boost its ratings with a broad programming overhaul, has a new idea: People TV.
  • It's a Web World, After All (TheStandard.com)
    A new study finds that half of U.S. adults go online at least once a month - and many of them are women.
  • Online Ad Spending Grows, But at a Slower Rate (SharperMedia.com)
    Some encouraging signs that online ad spending is still growing.
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