We've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medium.

Bohan shares his thoughts on how people should be selling Internet advertising and his vision for the future of the industry.

Predictions of the imminent demise of Internet advertising abound, but there's no comparison to the potential of the Internet for marketing.

The next stage of the buy: getting the client to sign off, checking with traffic and production for potential problems, and notifying all the folks who made the buy.

According to Interep's 'Radio Works for Internet Marketers' report, there has been an increase in Internet use by people in the 45-54 and 55-64 age groups between 1999 and 2000.

The Web-based ad-placement service of the Newspaper Association of America (NAA) will be launched Jan. 8 and expects sales at the end of 2001 to reach an annual figure approaching $600 million.

(Subscription of Free Trial Required) The FTC has approved the $111 billion AOL/Time-Warner merger, in a unanimous 5-0 vote. Now it goes to the FCC for review.

Amid the hand wringing, job searching, and speculating about layoffs, I've lately been seeing something new from executives in the Internet advertising business -- self-flagellation. It goes something like this.

Despite predictions about increased spending, key decision makers are still fearful about deviating from past marketing plans. Here's why.

Internet analysts at Merrill Lynch on Monday offered more evidence of a soft online advertising market, saying that smaller websites are selling ad space at fire-sale prices while even Yahoo Inc. has cut rates substantially.