Analysts say that ads as such will not work in the wireless space. We will not see traditional banners on phones and PDAs, but there still is room for advertising, if it is presented properly.

While there are many signs that advertising expenditures will slow next year, traditional media companies appear much more optimistic about the forecasts than do their counterparts in other media channels.

Success requires a lot more than an offer, list and creative. We must remember that we are communicating with human beings.

It's become fashionable to talk about the demise of online advertising and falsely link the current market correction to the idea that online advertising isn't effective. Nothing could be further from the truth.

Rick Bruner, VP of Interactive Direct Marketing at IMT Strategies, outlines five trends online marketers will see in 2001 with regard to the use of email at the November 14, 2000 eVision conference in San Francisco.

We last left our media planner finishing up the first stages of a new campaign. The next day, the floodgates open with cell phone, voice mail, and email messages. Here's how she manages the rep communications.

The hard liquor industry, which has operated under a self-imposed radio and TV ad ban for decades, quietly dropped its own broadcast prohibition in 1996. And since then, the nation's top distilled spirits companies have turned to the airwaves to promote t

Media websites, such as Yahoo, should be drowning in dollars from brand advertising. But the ability to precisely track who is surfing and where has made advertisers reluctant to spend as much on the Net.

Imagine you go into a department store to buy a sweater. You're told you can buy one at 30% off, but you can't see it or try it on. That's a tough sell! Yet this is much like the deals some networks offer.

Reports about dot-com death are greatly exaggerated by the media. In fact, e-commerce might be the industrial revolution of the 21st century.