Search engine keywords are now getting 1% CTR. Does this level of performance justify the rates being commanded for keyword inventory?

Banner ads have one feature that enhances their effectiveness more than any other -- that omnipresent "click here" button.

DoubleClick is laying off about 150 employees in the wake of what analysts and DoubleClick have predicted to be a slowdown in the online ad sector.

Communication tools are increasingly popular.

Advertising spending worldwide will grow at a slower rate in 2001 than it did this year, said ad executives at the 28th annual PaineWebber global media conference in New York.

SG Cowen Securities analyst Scott Reamer on Friday lowered his revenue estimates for Web portal Yahoo and advertising network DoubleClick in the fiscal year 2001, largely because of a deflation in online ad spending.

Not long ago, it was fashionable to spend money recklessly on online advertising. Now, advertisers want results. Mediaplex has the solutions.

Even as the Nasdaq stock index sinks 50% off its March high and consumer confidence falls to its lowest point in several years, market researchers tried to bring in some holiday cheer yesterday with predictions that this holiday season would be good for o