Strategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Here's why you need some creative components in your ad placements.
Marketing: Dot-coms' demise led decline. But some call gloomy forecasts overblown, say a hiccup was due after recent fat seasons.
An analyst firm says that the broadband rollout will contribute to interactive television's increased role in direct marketing.
GE, VentureDirect to sell space on their high-traffic e-commerce sites.
Online marketers create new brand of Web advertising.
Click here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So how do you get your message through?
The defendants: Forester Research, Gartner, International Data Corp. and Jupiter Media Metrix. The charges: Misjudging e-commerce growth and misleading journalists, businesses and the public at large.
WebSideStory Inc., a provider of real-time Web site measurement and tracking services, yesterday shut down its HitBox Banner Network, ad-serving service.
Oh, that wacky wireless world. Wireless carriers can't figure out the right way to put ads on the wireless network without angering their customers. They should stop trying.
There was an unusual scene two-and-a-half weeks ago at the exclusive Silverado Resort in Napa Valley. Execs from Yahoo! were sidling up to ad-agency execs at an all-expenses paid bash hosted by the online portal.