Domain targeting has unlimited applications in online advertising. Yet it really hasn't caught on. Here's how to get a message across in an age when few ad banners truly jump off the page.
The head of DoubleClick says that despite the industry's current softness, he's bullish on the outlook for Internet advertising in general, and email advertising in particular.
Valentine's Day is one of the busiest days of the year for online greeting card sites. But in Internet land, "busy" rarely translates to revenue.
A slew of targeted ad campaigns and special promotions online could make this Valentine's Day worth more than $2 billion.
As concern mounts about the slowing economy's impact on advertising, widespread layoffs are becoming commonplace on Madison Avenue for the first time since the mid-1990's, when the industry emerged from a severe downturn.
Working with an ad agency is an expensive proposition. Here's a list of benefits you should be receiving for your money.
Here's a mental exercise: What if Webvertising came without mention of a click-through?
The defendant: Internet advertising. The charges: (1)Attracting less attention than an old, discarded shoe, and (2) Failing to bring home the bacon for digital media companies. The verdict?
A look at IQ's picks for the hottest interactive agencies for 2000.
Lack of standards threatens to thwart advertisers' attempts to produce and run national campaigns.