Russian lawmakers plan to severely restrict TV commercials in a bid to stop aggressive advertising.
"People don't look at banners." "Low CTRs prove banners don't work." "The Internet isn't an evocative medium." "Banner ads are never relevant." Yada, yada, yada. Now get the real story.
SuperBowl.com and dot-com advertisers saw traffic spikes during the big game. So what? Pets.com made a splash last year and this year ended up the butt of an ad joke.
Despite the fact that many agencies and marketers don't even know what they are yet, co-registrations may be the next big online media buy.
MAD, the satirical publication that has enthralled - or, in some views, warped - the minds of readers for years with loopy movie satires, will open its pages to ads for the first time in its history starting in March.
A look at some simple and effective ways you can be sure to bring customers back again and again.
By the time you read this, more ink will have been spilled, both liquid and virtual, about Go.com's closing its doors than Pilsner Urquell at a Czech wedding.
Feeling out of the loop? Here's a list of current wireless and broadband terms, compiled from various sources.
ATM Advertising Inc. is applying its expertise in ATM ad placement to the kiosk world. How will the company fare on this new playing field? Mike Szimanski thinks he can hit a grand slam.
The British Broadcasting Corp.'s plan to block U.K. access to its international news site has been greeted with a mixture of criticism and derision from experts.