Something's definitely caught Tom's eye... It's quite possibly a blast from the future of rich media advertising.

It looks like Clear Blue Media, the San-Antonio-based ad network MediaPost introduced to you as "the people who answer their phones" two years ago, is closing their doors.

Even though interstitials combine two concepts that many people find annoying - pop-up windows and TV commercials - they could present a viable choice for your online advertising campaign.

After years of bitter abortion politics and a torturous regulatory review, the first national consumer ad campaign for the so-called abortion pill is about to hit the nation's newsstands.

There are data and research out there somewhere that could help us learn more about what does or does not constitute success in advertising campaigns. The problem is getting to it.

Some concerns are merely pragmatic, such as Flash-based ads eating up precious bandwidth and increasing load times. However, particular ire is reserved for pop-up ads and for DoubleClick's user tracking.

They say advertising on the Internet is a bust. Don't believe them. Companies are just beginning to explore the online world as a marketing tool, and they're moving past the banner ad to more adventurous ways to get your attention.

Are newsweeklies still relevant? The question reignited last week amid reports that U.S. News & World Report may shift its focus to science and history.

"Net Results 2: Best Practices for Web Marketing" co-author provides insights and advice for better return on investment.

While web advertising needs to take its rightful place next to TV, print, radio, and other media as a valuable media mix component, its measurement should not be forced into a model that is much older than the medium itself.