Corporate America is catching on to the changing makeup of the U.S. household, but it's moving gingerly to avoid appearing condescending or even irritating to the very consumers it wants to reach.

Here's a guideline on when to use -- and not use -- viral marketing techniques.

One quarter of Americans are watching less TV and reading fewer magazines and newspapers since they began surfing the Net.

Media outlets turn to the latest demographic data to focus their limited advertising budgets.

As a recent wireless Web subscriber, this consultant found that there are some real lessons marketers need to learn about the opportunities and limitations of the mobile Web experience.

Is the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? The medium can be both and should be used for direct response and branding.

Good color choices are a fundamental part of keeping users on the site instead of discouraging them with annoying or inappropriate colors.

Like Moses descending from the heights with the Ten Commandments, Gerald M. Levin, the CEO of AOL Time Warner, recently visited the University of Southern California to unveil his own Top Ten list.

In an unusual move the U.S. Postal Service Board of Governors voted to raise magazine postage rates by 2.6% and rates commonly paid by direct marketers from 1.3% to 2%.

Media buyers conducting email marketing campaigns need to ask lots of questions about email lists. Where to start and how to find the right list.