Eighty-five percent of Webcasters have sold at least one Webcast advertising buy in the part year, according to a survey by Arbitron, which calls it proof that Webcasters have embraced the ads as a revenue-generating business model.

Some ad executives recently had to swallow their pride and go back to school, as part of an effort by vendors to educate agencies about the merits and complexities of streaming media advertising.

As Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. Web advertising needs a model that is effective for advertisers and users alike.

Nobody knows when the wireless Net will catch on, but when it does, a recent m-commerce study provides insight into consumer behavior.

Streaming audio is a great ad vehicle, but sellers don't know how to package it and agencies don't know who's buying it. Here are some suggestions on positioning the medium and defining ad units.

Avenue A Inc., released new information today that highlights the online advertising industry's consumer drop-off phenomenon, demonstrating that consumer drop-off rates are linked to product consideration.

Once upon a time, executives at i-shops used to tell anyone who would listen that the world was now conducting business on Internet time. They probably had no idea that the swift collapse of their industry would happen on Internet time as well.

Mistakes were made. But they're fixable, says the outspoken industry vet and IAB vice chair.

All online (and offline) advertisers should take note. The amount of time consumers actually spend with each type of media is one of the most significant ways to judge their relative vitality.

The prevailing forecast at the National Association of Broadcasters for both old and new media was uncertainty. No one seems to know in which direction these industry winds are blowing.