A Russian cosmonaut is about to go where no U.S. astronaut has ever gone before: onto a U.S. television commercial. RadioShack will use a space station and Russians to hawk its Father's Day gift.
It's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time.
Both Jupiter Media Metrix and Harris Interactive say they will cut staff as demand for their research slows.
Cigarette companies remain consumer products companies. As such, they still have to sell their products. And they have to devise new ones, too, and advertise them to the public. How?
In this second installment of a series of opinions on wireless' viability, a marketer calls for greater filtering ability.
Last month, hundreds of radio stations around the country pulled the plug on their webcasts. Now a handful of inventive radio people are employing some clever gadgets to get this baby technology back online.
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