A debate has been raging among content industry pundits since ad blocking software company interMute recently announced it would be on multiple millions of PCs by the end of 2002. Time for a reality check.

As Microsoft puts the finishing touches on an upgrade to its popular browser, Internet advertising companies are racing to ensure that their ads and cookies are compatible with it.

In the quest for ratings, how far will game show contestants, and the major U.S. TV networks, go?

Like many recent visitors to The New York Times' website, Mike Brittain was surprised to find an extra browser window loitering on his PC after he took his daily dose of news.

That pinnacle of selling on the Web -- one-to-one marketing -- is a concept that many of us refer to as the Holy Grail. But many among us have come to think of that quest as quixotic. Is the pursuit destined for doom?

The growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is here to stay, but it must get more disciplined -- and above all else, more targeted.

With cable technology that tracks viewers' habits, two neighbors watching the same show will see different commercials. Practice could begin next spring.

First there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude, awareness, buying power, and a myriad other expressions of ad effectiveness. Then what?

Studies show high potential for advertising in the wireless space, and 500 million wireless Internet subscribers are expected by 2005, making this a good time for advertisers to get involved in wireless advertising.

A total of 13,419 lost their jobs this month, compared with the record 17,554 who got canned in April, according to a new report. But 2001 is still a bad year for Web workers.