Are you conducting a relationship-marketing program, or a partially targeted e-mail blast? Here are some tips to make sure you're best utilizing e-mail marketing.

Why haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're likely to get 10 different answers.

The new banner standards and some out-of-box thinking are generating innovation in interactive advertising.

Detective Lennie Briscoe's coffee cup is up for grabs. Turner Broadcasting System has reached a deal to allow it to insert virtual product images in reruns of Law & Order when the hit show moves to TNT in syndication next month.

Real estate: Developers are making deals so companies can promote their products where the shoppers are.

Perhaps as an attempt to lure more traditional brands online, the mantra of presenters at New York's IAB conference was, "Online builds brands."

It has been a tough year so far. For many, exuberance has given way to insecurity. But the industry is responding in the right way -- with innovation, not retreat.

A Copernican worldview is emerging, disrupting our page- view- and click-through-centric world. So what shape is this undoing of the old "new" view of online media currency going to take?

With newspaper advertising sales sinking in one of the worst industry recessions most publishers have ever seen, ad directors are seeking ways to raise revenue now.

NetZero claims it has saved millions in productions costs using Flash technology for its television commercials instead of conventional techniques.