Long-promised and long in the making, the first digitally distributed magazines -- exact page-for-page replicas of the ink-on-paper product in downloadable, searchable form -- will come this summer.

Marketing pundits recommend sweepstakes and giveaways above many other online promotions as the most effective method of customer acquisition and prospecting.

DaimlerChrysler, the nation's third-largest advertiser, says it is moving away from traditional television advertising and instead intends to direct a big chunk of its budget to entertainment- and fashion-related marketing efforts.

Networks: Spooked by an uncertain economy, commercial buyers are spending less in advance of the new TV season for the first time in a decade.