• The Value of 'Later' (ClickZ)
    What are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is a very good question. And rich media has started to offer some answers.
  • Bridging the Gap: Hybrid Pricing Models (ClickZ)
    Our job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But many clients still look at online advertising as a direct-marketing tool. How about something in-between?
  • Energy Crunch Is Siphoning Off Net Usage in Brazil (TheStandard.com)
    After years of sustained growth, the development of the Internet in Brazil seems to have temporarily peaked because of the country's ongoing efforts to conserve energy, according to a report released on Monday.
  • AdForce Near Asset Sale, Complete Shutdown (IAR)
    AdForce is close to a deal with ThinPortal.net, a New York-based colocation services firm, although lingering legal issues could sabotage the deal entirely -- stranding clients without an ad server.
  • NBC Faces Another Time Challenge (AP)
    The 2008 Beijing Olympics present NBC Sports with the same kind of time challenge that resulted in low ratings for last year's Sydney Games.
  • Are Newspapers Ready for Digital Delivery?
    Coming soon to a computer screen nearer, probably, than your front stoop is your daily newspaper, in its entirety. Only difference: it'll be on screen, not on paper.
  • Magazine Advertising Down 2.9% (LATimes.com)
    Magazine advertising revenue fell by 2.9% to $8 billion during the first half of the year, dragged down by weakness in the technology, financial and media sectors.
  • No Relief Soon As Online Ad Spending Remains Moribund (Dow Jones)
    For Web publishers, recovery may be a year away. Second-quarter results from Yahoo Inc. and DoubleClick Inc. released this week indicate that online advertising remains in a deep slump.
  • Online Advertising: It's Just the Beginning (BusinessWeek)
    Everything -- formats, pricing, measuring, even its purpose -- is being rethought and improved. Yes, this industry has a future.
  • Online Media Trying Out New Models (Upside)
    The online media sector can't seem to figure out what it expects from Internet surfers. Should websites encourage visitors to be as active as possible, to click away at advertisements? Or should they expect users to remain aloof, glancing over ads but not clicking through?
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