Greater-than-expected losses are prompting Swiss ad sales giant PubliGroupe to rethink its U.S. online operations, particularly its New York-based ad network.
In an effort to become the nation's largest cable operator, AOL Time Warner proposed late last week to merge its cable operations with AT&T.
There's a widely held belief among marketers that most first- and second-generation online campaigns fell short of expectations. That high rate of dissatisfaction may be signaling a more fundamental change in the discipline of marketing.
CBS edged NBC in a prime-time battle of reality TV shows.
Many online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and the client without the benefit of the agency's counsel.
More proof of the skyrocketing popularity of the Internet: 42% of U.S. households could log on to the Web in 2000, up from 18% three years earlier, the Census Bureau found.
While e-commerce growth has slowed considerably, it continues to benefit from the expansion of the Internet - and to a large extent even fuels the growth of the Web itself.
Amid gloomy reports of sharp declines in ad spending, Milwaukee advertising agencies say they're holding their own, and some are growing.
On the heels of Toyota's announcement that it will spend a record amount to advertise and promote its 2002 Camry, Nissan North America Inc. and Mitsubishi Motor Sales of America Inc. on Thursday launched campaigns for their own mainstream cars: the 2002 Altima and 2002 Lancer, respectively.
The number of U.S. households actively using the Internet reached 65 million in June, an increase of 15% from November, Gartner Inc. said.
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