The U.S. media industry, already suffering through its worst recession in a decade, stands to lose up to half a billion dollars in advertising revenue as a result of this week's terrorist attack.
How far should publishers go in supporting the demands of advertisers for new ad formats, and how far is too far?
Grieving Americans are flooding the Internet for solace and solidarity after Tuesday's terrorist attacks, but consumer advocates warn they may also find scams and spam online.
Messages of grief, condolence and support are beginning to emerge from advertisers, agencies and media companies in the aftermath of Tuesday's terrorist attacks.
As the country begins the long process of rebuilding and searching for answers after Tuesday's catastrophic events, several online marketers and e-tailers are putting normal business on hiatus to show their support for relief efforts.
In the wake of disaster, one of the most prominent online research companies is offering their data for free with the intent of helping companies get back on track. Here's one for this indstury.
Ny.com, a website that calls itself the "paperless guide to New York City" is offering an interactive database listing survivors of Tuesday's World Trade Center collapse.
Personalized Internet radio stations and technology websites abandoned their normal news-delivery operations as major Internet media outlets wilted under the crush of traffic following Tuesday's attacks in New York and Washington.
They're eye-catching, they're engaging, they can tell a story -- and they're the latest big thing in online rich media advertising. They've been called various things -- "page takeovers", "floating ads", and "outside the banner ads" -- but, whatever the name, they're catching on in a big way.
The money behind TiVo is glad to buy TV ads showing viewers throwing TV executives out the window, but TiVo will never install anything that poses a threat to the relationships between media and their real market partners: advertisers. And that's why it's doomed.